2.) competitor analysis, 3.) Customer analysis and 4.) capabilities analysis. The essential components of a marketing initiative are product, place, price and promotion. These are necessary to achieve the exchange between consumer and seller. Product deals with what we offer to the patient. The roles of the managers in product/service are service mix, which product lines are to be offered as well as to determine the target areas. Place is concerned with where the facilities are located to make sure that there is successful distribution and convenient access by the patients. Price is important because it is one of the barriers to access and should take into consideration patient anxiety etc. Promotion involves making the customer aware so he can make informed purchase
2.) competitor analysis, 3.) Customer analysis and 4.) capabilities analysis. The essential components of a marketing initiative are product, place, price and promotion. These are necessary to achieve the exchange between consumer and seller. Product deals with what we offer to the patient. The roles of the managers in product/service are service mix, which product lines are to be offered as well as to determine the target areas. Place is concerned with where the facilities are located to make sure that there is successful distribution and convenient access by the patients. Price is important because it is one of the barriers to access and should take into consideration patient anxiety etc. Promotion involves making the customer aware so he can make informed purchase