System Two Rhetorical Analysis

This technique describes the second major element of ethos that is practical wisdom. The three steps in this technique are showing off your experience, bend the rules, and appear to take the middle course. Showing that you have experience trumps anything someone has learned. To bend the rules Heinricks proposes, “If the rules don’t apply, don’t apply them--unless ignoring the rules violates the audience’s values.” (70) Taking the middle road can help to make you opinion seem more reasonable than your opponents. This can help gain credibility since people tend to lean towards sensible options.
#8 Show You Care Quintilian’s Useful Doubt– Page 74-80
This technique is the third asset of ethos, which is acting as if you are disinterested. The main idea when using disinterest is making the audience believe you are being selfless. This technique helps you leave your opinion out there to form to the audience, so if the people
“The passive voice encourages passivity. It calms the audience, which makes it a great pathos trick.” (Heinrichs 97) In a way the passive voice helps to calm a situation by suggesting something happened all on its own. The author then introduces us to how to deal with an audience who is already in an emotional state by using ‘System One’ and ‘System Two’. System one is when your brain acts on instinct where as system two is where you tend to be more skeptical and figure this out. Another way to diffuse your audience’s emotion is to use humor. Here we learn of five types of humor. Urbane humor is more for a smarter audience since it consists more world plays like puns and metaphors. Wit is only a little amusing because instead of world play it feeds off of the situation. Facetious humor is solely based on making you laugh, basically jokes. Banter is when you attack the audience with comebacks and insults. Lastly setting a backfire is when you soothe your audience’s emotions by dramatizing the