T-Mobile Marketing

I found an example of marketing success in the article “Will cord cutting come to the cellphone? “. In this article, T-Mobile is doing better than its competitors by offering a plan that is cheaper and that will permit all customers who do not make phone calls to save up to $30 each month. I think this is a success because the plan that T-Mobile offers is based on a study of customers’ behavior. There are many customers that do not make phone calls. They use only the internet, some apps and text messages to communicate. T-Mobile decided to offer more data and unlimited text messages, but no phone calls, except emergency calls. This plan is available in the other companies but is restricted to deaf and hard-of-hearing customers. By doing
a new segmentation of the market based on changes in customers’ behaviors and offering low prices, T-Mobile is adapting to changes and fighting competition. This plan will offer customers the choice to stop paying for something they don’t use very much. This will increase customers’ satisfaction and loyalty.