T24 Case Study

Comparing 3G data packs of T24 with its major competitors i.e. Airtel, Vodafone, Idea, Tata DoCoMo the following facts are inferred out:
T24 offers nationalized products to its customers while on the other hand its competitors like Tata DoCoMo, Airtel, Idea and Vodafone offers different products in different circles.

T24 3G packs rates are much lower than its competitors.

T24 uses network of Tata DoCoMo but still the rates of data packs of T24 are much lower than Tata DoCoMo. VIII. BENEFITS OF T24
T24 is a telecom network that helps customers of Future Group to do much more than just stay connected with their loved ones. With this network, customers get to talk as well as to shop with their heart out. Customers get the best talk time
As every time they make purchase at any outlet of Future Group anywhere in India (where Tata DoCoMo is operational), they get instant recharge in their T24 sim card. Similarly, when customer recharges from T24 app, he gets amazing deals like shopping discounted coupons. These coupons can be redeemed at any leading Future Group outlets. This justifies the wording of T24 “Talk More, Shop More” or “Shop More, Talk More”.
Apart from shopping recharges, the USP of T24 is that the products of T24 are designed in such a way that none of competitors (Airtel, Vodafone, Idea, Aircel etc) can compete with it. Infact T24 uses the network of Tata DoCoMo but still the offers of T24 are the much better than Tata DoCoMo. So we can say that in Indian telecom industry, T24 offers the best products.
Benefits for Tata Teleservices Limited
Tata Teleservices Limited is enjoying a new segment of business and first mover advantage over its competitors. Having purchased the excess of spectrum license in 18 circles of India, Tata Teleservices Limited has the capacity to run new ventures or brand under their name. For T24, Tata Teleservices Limited has not to spend anything on its technological infrastructure and marketing department. Also, the company has one of the best pools of expertise human resources, who are capable of managing any project. In short, T24 is a win-win situation for Tata Teleservices Limited
In T24, with the help of technological infrastructure provided by Tata Teleservices Limited, Future Group can easily track its customers and retain them by providing shopping offers accordingly. This loyalty program also helps Future Group to create a new brand under its name and to generate revenue. As compared to other loyalty program like Payback Loyalty Program, Future Bazaar Club, this loyalty program results most effective and profitable for Future Group. Also, the Future Group has not to invest much on this as the company also has its retail setup and T24 business model is compatible with company’s infrastructure. It requires only a desk for its