Telstra Executive Summary
Telstra Corporation Limited
Executive Summary
Telstra Corporation Limited (Telstra) is an Australian leading telecommunications and information services company, building and operating telecommunications networks and marketing voice, mobile, internet access and pay television products and services. Telstra strives to provide more services and value for money so customer can enjoy the benefits of mobile communications services in day-to-day activities (Telstra, 2012). Telstra’s business strategies to improve customer satisfaction, retain and grow customer base, simplify the business and invest in new growth businesses. Telstra has the viability to succeed in providing telecommunications and information services and much more considering the demand cost, market settings and economic conditions (Telstra, 2011).
Background
Telstra offers a full range of products and services to meet the needs of the customers. The telecommunications services provide vast geographical coverage through both fixed and mobile network infrastructure - servicing more than 99% of Australian population. It has also an international presence spanning 15 countries, including China. …show more content…
The name "Telstra" is derived from the word Telecommunication Australia (TEL from Telecommunication and STRA from Australia). Telstra currently is the first largest telecommunication carrier in Australia market with 2.4 million retail fixed broadband customers and more than 2.5 million mobile broadband customers. Telstra has faced competition since the early 1990s from Optus (Australia 's 2nd largest communication company) and a number of smaller providers (Telstra,
Executive Summary
Telstra Corporation Limited (Telstra) is an Australian leading telecommunications and information services company, building and operating telecommunications networks and marketing voice, mobile, internet access and pay television products and services. Telstra strives to provide more services and value for money so customer can enjoy the benefits of mobile communications services in day-to-day activities (Telstra, 2012). Telstra’s business strategies to improve customer satisfaction, retain and grow customer base, simplify the business and invest in new growth businesses. Telstra has the viability to succeed in providing telecommunications and information services and much more considering the demand cost, market settings and economic conditions (Telstra, 2011).
Background
Telstra offers a full range of products and services to meet the needs of the customers. The telecommunications services provide vast geographical coverage through both fixed and mobile network infrastructure - servicing more than 99% of Australian population. It has also an international presence spanning 15 countries, including China. …show more content…
The name "Telstra" is derived from the word Telecommunication Australia (TEL from Telecommunication and STRA from Australia). Telstra currently is the first largest telecommunication carrier in Australia market with 2.4 million retail fixed broadband customers and more than 2.5 million mobile broadband customers. Telstra has faced competition since the early 1990s from Optus (Australia 's 2nd largest communication company) and a number of smaller providers (Telstra,