Tai Lopez Rhetorical Analysis

There are some amazing speakers out in the world, whose main purpose is to educate, inform and makes their lives better. However there are those who do it solely for the purpose to get massive amounts of money and get rich. An individual who has fooled millions and has scammed numerous individuals is Tai Lopez. Tai is popular individual on YouTube and actively puts ads everywhere conveying how he owns Lamborghinis and a huge house and that he can help you find your life’s purpose. Too good to be true? Yes! He is a major scammer online who has driven people towards him by his seminars, charging them large amounts just to convey vague information that is common sense and completely useless. One example of this is in his hour long seminar of “Secrets to
Success: Pyramid of Wealth” where he was supposed to explain the keys to being successful financially but fails to do so. Starting off, Tai Lopez utters, “I’m going to give three tips by this pyramid of wealth- everything you need to know about money is pretty much right here”.
This statement provides you his objective and what he is going to inform the audience but lacks in depth analysis and details. This approach is in a way unethical, promising everyone he will give them all the tools they need to make them rich when he is only giving them a glimpse into how to do it. An example of Lopez’s incompetence can be justified when he begins to show his pyramid of wealth that contain five levels each standing for debt, scarcity, health, prosperity and wealth impact from the bottom up respectively. Just reflect on these five items, these are five basic concepts that everyone knows about, understands it and is not totally related in the achievement of wealth. Think debt for example, how many people understand debt and know that it is a terrible place to be. He doesn’t need to inform the audience on something he already knows. Prosperity and health are another example, people understand what refer to such as being healthy and happy results in a greater future and life, they do not need to attend a two hundred dollar seminar to witness
it. Lopez’s inability of going in depth and getting to the core of his title is what makes his performance weak and unreliable. He will usually stick to a small part of a topic and talk several minutes that get nowhere. One example is how he starts saying how with a wealthy life, you can own a Lamborghini and a Ferrari, that they are not the most important but are cool to have. This then leads him into telling a story of himself and how he owns a Lamborghini. His organization is flawed and lacks structure that only focus on some things he has and how they are awesome.