- Silvio Berlusconi has been the Prime Minister of Italy for three times. Berlusconi is the
owner of the company Media Set. He also owns an advertising and publishing company and
about 50 magazines. His brother is the owner of the Italian Daily, one of the most read
newspapers in Italy. Next to that he is the owner of the soccer club AC Milan. You can say
Berlusconi is all around the country and it is difficult not noticing his influence.
The power of Berlusconi can be seen as both actual and potential power.
- The actual power can be seen as the fact that he is the Prime Minister of Italy. He has the
capability to force the people what to do and how to do it, he can do this via changing the
legislation which he can arrange via the parliament. The opportunity to change the law into
what you think is necessary, is a way of actual power. The citizens of Italy have to adjust to
the law and are thus influenced by the power of the government. During the time Berlusconi
was the prime minister a lot of the legislation has been changed. A lot of problems Italy has in
the area of media can be traced down to Silvio Berlusconi. It is said that the biggest problem
are the fact that the whole culture has changed. Even now Berlusconi is retired the problems
are not solved, even when he will die the changes will be notable (Lyman, 2010).
- The other aspect of power is the potential power Berlusconi has. Which in my opinion, in
this case, is probably more powerful than the actual power he had as the prime minister. With
potential power I mean the power he has by owning a lot of media companies and in that way
indirectly influences the society. Silvio Berlusconi does not only owns his own company MediaSet, he also owns several other media related companies, and is the owner
of an internet Bank, called Mediolanum, and of the Italian soccer club AC Milan (Rossi, 2012).
By owning all these
Bibliography: BBC News Europe. (2012, October 26). Silvio Berlusconi sentenced for tax fraud. Retrieved November 25, 2012, from www.bbc.co.uk: http://www.bbc.co.uk/news/world-europe-20102215 Burton, G. (2010). Media And Society. Critical Perspectives. In G. Burton, Media and Society. Critical Perspectives (p. 75). Berkshire: Open University Press. Lyman, E. J. (2010, May 30). How Italian Media Censorship works. Retrieved November 24, 2012, from www.globalpost.com: http://www.globalpost.com/dispatch/italy/100326/italian-media-censorship Newman, C. (2002, April). A Life Revealed. Retrieved November 25, 2012, from www.nationalgeographic.com: http://ngm.nationalgeographic.com/2002/04/afghan-girl/index-text Rossi, S. (2012, October 26). Italy 's Berlusconi sentenced to jail for tax fraud. Retrieved November 24, 2012, from www.reuters.com: http://www.reuters.com/article/2012/10/26/us-berlusconi-mediaset-idUSBRE89P0PZ20121026 Squires, N. (2012, November 11). Bunga Bunga banished as Italian TV cleans up its act . Retrieved November 25, 2012, from www.telegraph.co.uk: http://www.telegraph.co.uk/news/worldnews/silvio-berlusconi/9669311/Bunga-Bunga-banished-as-Italian-TV-cleans-up-its-act.html WordPress. (2012, April 10). The Afghan Girl Revisited. Retrieved November 25, 2012, from www.interessantemonde.wordpress.com: http://interessantemonde.wordpress.com/2012/04/10/the-afghan-girl-revisited/