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Target
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King Saud University
College of Administrative Sciences

Strategic Management

597 BUS

Case analysis
Target Corporation

Professor

Dr. Nadia Ayoub

Submit by

Ghadeer Al- Mutawa Reem Abdul Jabbar

9, January 2007

Contents

Introduction

Vision Statement

Mission Statement

Strategy Analysis

State 1: The Input Stage External Factor Evaluation o Opportunities o Threats Competitive Profile Matrix Internal Factor Evaluation o Strengths o Weaknesses Summary of Financial Ratios in Target Corporation

Stage 2: The Matching Stage

1) The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3) The Grand Strategy Matrix, 4) The Internal-External (IE) Matrix.

Summary of Matrix Analysis

Stage 3: The Decision Stage

Quantitative Strategic Planning Model [QSPM]

Recommendations

Epilogue

Introduction

Target Corporation is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Target Corporation is the third-largest general merchandise retailer in the United States.
It offers an assortment of general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor; as well as a line of food items. The company operates its stores under Target and SuperTarget brands. It also sells its merchandise online, as well as offers credit cards to its customers. In addition, the company runs Target Clinics in select twin cities Target stores, which offer various services, including flu shots; and treatment for common illnesses, such
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