Target Corporation's Expansion Into Canada
1. From the information provided in the case, do you think Target Canada demonstrated good planning in regard to its expansion into Canada? Identify at least three things the company did (right or wrong) to support your answer.
From the information provided by the case study, Target Corporation demonstrated good planning in regards to its expansion into Canada. A well-defined objective is vital for effective planning. Target Corp. saw that Canada had relatively healthy economy and strong consumer spending, which they wanted to take advantage of. Their objective was to increase sales through healthy Canadian economy. Following their objective, Target Corp. analyzed their alternatives and made strategies to implement it. They set their strategies …show more content…
First, the case discussed the work methods and facilities plans of Target Corp. as mentioned before, which is to provide the combination of the brand experience. This would separate Target Corp. from other competitors who are operating subpar. This was to recreate the same exciting atmosphere that they provided back in United States. Moreover, the one billion dollars being spent to convert 100-150 of the banners is one of the capital investments they had to make, which can be identified as financial plan. Furthermore, aspect of logistics can be found in Fisher’s interview saying, “Our supply chain strategy is going to be very critical to how we respond quickly. We have to make sure that from an inventory and purchasing strategy, we remain flexible…”(Schermerhorn & Wright, 2014). Although not mentioned in the case itself, media was already covering and marketing Target Corp. before actual opening of the stores. The media constantly updated the Canadian consumers who were eager to shop at Target. When the stores finally opened, media covered the Target pilot stores and their overwhelming demands, leading to empty shelves. Lastly, the case involved human resource plans through discussing of 150 to 200 staffs planning to be hired for each store. Also, they mentioned that their brand experience included keeping talented workforce who is ready and willing to help the customers in need. Therefore, all of functional plans were
From the information provided by the case study, Target Corporation demonstrated good planning in regards to its expansion into Canada. A well-defined objective is vital for effective planning. Target Corp. saw that Canada had relatively healthy economy and strong consumer spending, which they wanted to take advantage of. Their objective was to increase sales through healthy Canadian economy. Following their objective, Target Corp. analyzed their alternatives and made strategies to implement it. They set their strategies …show more content…
First, the case discussed the work methods and facilities plans of Target Corp. as mentioned before, which is to provide the combination of the brand experience. This would separate Target Corp. from other competitors who are operating subpar. This was to recreate the same exciting atmosphere that they provided back in United States. Moreover, the one billion dollars being spent to convert 100-150 of the banners is one of the capital investments they had to make, which can be identified as financial plan. Furthermore, aspect of logistics can be found in Fisher’s interview saying, “Our supply chain strategy is going to be very critical to how we respond quickly. We have to make sure that from an inventory and purchasing strategy, we remain flexible…”(Schermerhorn & Wright, 2014). Although not mentioned in the case itself, media was already covering and marketing Target Corp. before actual opening of the stores. The media constantly updated the Canadian consumers who were eager to shop at Target. When the stores finally opened, media covered the Target pilot stores and their overwhelming demands, leading to empty shelves. Lastly, the case involved human resource plans through discussing of 150 to 200 staffs planning to be hired for each store. Also, they mentioned that their brand experience included keeping talented workforce who is ready and willing to help the customers in need. Therefore, all of functional plans were