Target's Pressure Case Study

Target feels that its vendors have little choice but to “play ball” but this may create some tension between the working relationships of the two. There are several possible outcomes based on the pressure Target is placing on its vendors in order to shield itself from price comparisons. Having a strong relationship with vendors and suppliers are important to any organization. The company would not be able to provide its goods and services without a strong relationship with its suppliers. The products that are provided to stores by their vendors are sold for profit.
Target is placing pressure on its suppliers to create special products only for distribution through the Target Corporation. Target is hoping that this will help alleviate the problem