Task 2
OKABA FIDEL ADIE STU39789
Anglia Ruskin University
MBA Strategic Management Task 2 27/02/2015
Table of contents
Executive Summary
Stakeholder’s analysis
PESTEL Analysis
Summary of PESTEL Analysis
Porters Five Competitive Forces in the E-Retailing Industry
Summary of key findings from Porter’s Five Forces
Analysis of Amazon 's core competences
Limitations of PESTEL Analysis
6. Summary
7. Conclusion
Executive Summary
Amazon.com was one of the first major companies to sell goods over the Internet and has become a worldwide established name. Amazon.com is an American e-commerce company that is based in Washington. It was founded by Jeff Bezos in 1994 and began as an online bookstore but due to its success, Amazon has diversified into other product lines and services such as groceries, electronics and Merchant Program with stock price which fluctuated from $105 in 1999 to $5 in 2001(Lauden and Traver, 2000), but responding positively to economic stimuli, Amazon.com stock presently stands at $384.8.(www.Nasdaq.com, 26/02/15) Amazon.com has developed separate websites for Canada, UK,Germany, France, China and Japan with a vision to become. Amazon’s U.S. sales came to $44 billion last year, placing it in the top 10 US retailers. See appendix 1
“Earth’s biggest selection and to be Earth’s most customer centric company’’ (Amazon.com, 2015, 26/02/15)
This task shall focus on the Amazon.con US with the review of (a) A stakeholder analysis using the Power-Interest matrix (b) A (PESTLIED) environmental analysis (c) Porter 's 5 competitive forces analysis (d) Analysis of Amazon 's core competences
Today, Amazon.com is the place to find and discover anything you want to buy online. Amazon offers the Earth’s Biggest Selection of products to 29 million people in more than 160 countries across the world making them to be among the leading online shopping sites
Anglia Ruskin University
MBA Strategic Management Task 2 27/02/2015
Table of contents
Executive Summary
Stakeholder’s analysis
PESTEL Analysis
Summary of PESTEL Analysis
Porters Five Competitive Forces in the E-Retailing Industry
Summary of key findings from Porter’s Five Forces
Analysis of Amazon 's core competences
Limitations of PESTEL Analysis
6. Summary
7. Conclusion
Executive Summary
Amazon.com was one of the first major companies to sell goods over the Internet and has become a worldwide established name. Amazon.com is an American e-commerce company that is based in Washington. It was founded by Jeff Bezos in 1994 and began as an online bookstore but due to its success, Amazon has diversified into other product lines and services such as groceries, electronics and Merchant Program with stock price which fluctuated from $105 in 1999 to $5 in 2001(Lauden and Traver, 2000), but responding positively to economic stimuli, Amazon.com stock presently stands at $384.8.(www.Nasdaq.com, 26/02/15) Amazon.com has developed separate websites for Canada, UK,Germany, France, China and Japan with a vision to become. Amazon’s U.S. sales came to $44 billion last year, placing it in the top 10 US retailers. See appendix 1
“Earth’s biggest selection and to be Earth’s most customer centric company’’ (Amazon.com, 2015, 26/02/15)
This task shall focus on the Amazon.con US with the review of (a) A stakeholder analysis using the Power-Interest matrix (b) A (PESTLIED) environmental analysis (c) Porter 's 5 competitive forces analysis (d) Analysis of Amazon 's core competences
Today, Amazon.com is the place to find and discover anything you want to buy online. Amazon offers the Earth’s Biggest Selection of products to 29 million people in more than 160 countries across the world making them to be among the leading online shopping sites
References: Eden, C. and Ackermann, F., 1998. Making Strategy: The Journey of Strategic Management, London: Sage Publications. TOP 10 COUNTRIES WITH HIGHEST NUMBER OF INTERNET USERS - December 31, 2013 Population, 2014 Est