OF
FMCG INDUSTRY
FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, paper products, plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their dinner. Hence this sector never had the shortfall of customer. Day by day the consumption and demand of this sector is increasing due to increase in population. Brake of this sector in India is as follow :
Our collection of market research reports is particular for DETERGENT SECTOR and it is one of important part of FMCG INDUSTRY. Report provides insights into product and market trends, analyses, opportunities, projections, sales, and marketing strategies of various companies.
DETERGENT INDUSTRY IN INDIA
What is detergent?
Detergents are household chemical cleaning compounds used for laundering. They contain wetting agents and emulsifiers based on non-soap synthetic surfactants. Synthetic detergent powders are made up of surface-active agents, builders and fillers. In addition, they contain additives such as anti re-deposition agents, optical fibre brighteners (whitening agents), bluing agents, bleaching agents, foam regulators, organic sequestering agents, enzymes, perfumers, and substances that regulate density and assure the crispness of the material they are used on.
Some Facts about detergent segment 1) Experts suggest that as much as 70 percent of the ‘target’ population is using detergents in India. 2) India has perhaps the most diverse product range of detergents. 3) The total annual consumption of detergents in India holds a retail value of billions of rupees.
ABOUT THE INDUSTRY
The size of the detergent market is estimated to be Rs.
References: :- www.businessgyan.com Google search engine www.hemonline.com www.henkel.com/sustainability www.gharidetergent.com/ www.hul.co.in www.economicstimes.com www.pg-india.com www.nirma.co.in