Team A1 T07

06/02/2015

Agenda

Discussion Time

Relationship
(The Flow Experience and team performance equation)

BUS20368 MANAGING THE MARKETING TEAM
Performance and Productivity: Team Performance Criteria and Threats to Productivity

Advertising Agency: assessing team performance
1

2

Discussion

What is team effectiveness?
●
●
●
●

Interactive class discussion
● What are the performance criteria by which a team’s effectiveness should be evaluated?

Getting people in a company to work together effectively
Can achieve much more than if the individuals was working
Different skilled people
The capacity a team has to accomplish the goals

● Why is it important to evaluate a team’s effectiveness by other performance criteria besides team productivity?

3

Team effectiveness(factors)

4

Performance criteria
1. Output - The final outputs produced by the team must meet or exceed the standards set by key constituents within the organization
2. Social Processes/ cohesive - The internal social processes operating as the team interacts should enhance, or at least maintain, the group’s ability to work together in the future
3. Learning - The experience of working in the team environment should act to satisfy rather than aggravate the personal needs of team members 5

Source:Hackman, J. Richard (1987). "The design of work teams". Handbook of Organizational Behavior: 315–42.

6

1

06/02/2015

Importance of cohesive

Importance of learning
High cohesive team…
→ Focus on the process, not the person
→ Fully commit to team decisions and strategies

✓↑Skill→Ability↑
✓Similar ability→ ↓Conflict & higher productivity ✓Higher performance

→ Increased team member communication→ increase morale

7

Relationship
Task demands
Resources
Process

8

Relationship

Type of
Teams in
Organization
(Control and authority) Task demands
Resources
Process

PP

Deliver the goal and distribute job

(Utilize their ability and face challange) (Control and authority) Deliver the goal and distribute job

References: Vice President Job Description - Spitfire Strategies. (2015). Retrieved January 31, 2015, from http://www.spitfirestrategies.com/vice-president-job-description/ Vice President, Brand Communications. (2015). Retrieved January 31, 2015, from https://www.linkedin.com/jobs2/view/39299888?trk=jserp_job_details_text Schaffer, Owen (2013), Crafting Fun User Experiences: A Method to Facilitate Flow, Human Factors International Advertising account executive: Job description. (2014). Retrieved January 31, 2015, from http://www.prospects.ac.uk/advertising_account_executive_job_description.htm Dr. Li-Chuan Chu, Chen-Lin Lee, Chang-Jer Wu, & Kun-Feng Hsu. (2012). The Journal of Human Resource and Adult Learning Retrieved January 31, 2015, from http://www.hraljournal.com/Page/5%20Li-Chuan%20Chu.pdf Advertising account executive: Entry requirements http://www.prospects.ac.uk/advertising_account_executive_entry_requirements.htm New to our website? (2014) 35-35. Retrieved January 31, 2015, from http://openarchive.cbs.dk/bitstream/handle/10398/8963/Hoogendoorn Parker Van Praag.pdf?sequence=1 Thompson, L. (2015). Performance and Productivity. In Making the team: A guide for managers (5. ed., global ed.) ChangeQuest Ltd. (n.d.). Improving team effectiveness. Retrieved February 1, 2015, from http://www.changequest.co.uk/resources/improving-team-effectiveness.php ISixSigma. (n.d.). High-performance Teams: Understanding Team Cohesiveness. Retrieved February 1, 2015, from http://www.isixsigma.com/implementation/teams/high-performance-teams-understanding-teamcohesiveness/ Aguinis, H., & Kraiger, K. (2009). Benefits Of Training And Development For Individuals And Teams, Organizations, And Society http://www.owlnet.rice.edu/~ajv2/courses/12a_psyc630001/Aguinis & Kraiger (2009) ARP.pdf Hackman, J