Team6 Leboncoin FinalReport Digital Marketing
Table of content
1. Introduction 2
2. Homework chapters 3
2.1. Business modal analysis: external and internal 3
2.2.1. External analysis 3
2.2.2. Internal analysis: business canvas model 3
2.2. Market study and persona development 5
2.2.1. Market Personas 5
2.2.2. User personas 6
2.3. Proposition of a new business model 7
2.4. CRM strategy 10
2.4.1. Create push notifications for the mobile application of leboncoin.fr 10
2.4.2. Create an official Facebook page as well as a Twitter account 10
2.5. E-mailing campaign 12
2.5.1. Best practices to build e-mail campaigns 12
2.5.2. One year schedule of e-mail strategy 12
2.5.3. Creation of one e-mail 12
2.6. Social media 13
2.6.1. The use of social media for Leboncoin 13
2.6.2. Social media recommendations 13
3. Analysis of competition 14
3.1 Competition in France 14
3.2 Comparison of similar websites worldwide 14
4. Privacy policy 15
4.1. Leboncoin’s privacy policy 15
4.2. New privacy policy 15
5. SEO/A recommendations 16
5.1 Keywords analysis of leboncoin 16
5.2 Keywords based on persona 16
5.3 Recommendations for a SEO strategy 16
6. Website homepage 17
7. Conclusion 18
8. Attachment: Questionnaire on leboncoin users 19
1. Introduction
Buy and sell, Leboncoin is a French free ads website born in 2006 and which is now in the top 3 of most visited websites in France with a progression of more than 20% in terms of visitors and pages viewed in 2012. This two figures rate had been the same for 12 months at that time and now the company gathers around 20 million people every month.
Through this platform, every user whether he is a professional or not can search or create ads for any type of good. The difference with all the other similar websites is that leboncoin.fr is a platform that contains diverse categories of ads: cars, hobbies, employment, services, real estate and many others. Moreover, in order to get a more specific search the website allows you to narrow your research by selecting the exact region
1. Introduction 2
2. Homework chapters 3
2.1. Business modal analysis: external and internal 3
2.2.1. External analysis 3
2.2.2. Internal analysis: business canvas model 3
2.2. Market study and persona development 5
2.2.1. Market Personas 5
2.2.2. User personas 6
2.3. Proposition of a new business model 7
2.4. CRM strategy 10
2.4.1. Create push notifications for the mobile application of leboncoin.fr 10
2.4.2. Create an official Facebook page as well as a Twitter account 10
2.5. E-mailing campaign 12
2.5.1. Best practices to build e-mail campaigns 12
2.5.2. One year schedule of e-mail strategy 12
2.5.3. Creation of one e-mail 12
2.6. Social media 13
2.6.1. The use of social media for Leboncoin 13
2.6.2. Social media recommendations 13
3. Analysis of competition 14
3.1 Competition in France 14
3.2 Comparison of similar websites worldwide 14
4. Privacy policy 15
4.1. Leboncoin’s privacy policy 15
4.2. New privacy policy 15
5. SEO/A recommendations 16
5.1 Keywords analysis of leboncoin 16
5.2 Keywords based on persona 16
5.3 Recommendations for a SEO strategy 16
6. Website homepage 17
7. Conclusion 18
8. Attachment: Questionnaire on leboncoin users 19
1. Introduction
Buy and sell, Leboncoin is a French free ads website born in 2006 and which is now in the top 3 of most visited websites in France with a progression of more than 20% in terms of visitors and pages viewed in 2012. This two figures rate had been the same for 12 months at that time and now the company gathers around 20 million people every month.
Through this platform, every user whether he is a professional or not can search or create ads for any type of good. The difference with all the other similar websites is that leboncoin.fr is a platform that contains diverse categories of ads: cars, hobbies, employment, services, real estate and many others. Moreover, in order to get a more specific search the website allows you to narrow your research by selecting the exact region