Graduate school of management
E-Commerce Website
[tehcnojets.ru]
final project
Deniss Bogdanovs
Alexander Sulin
Dzhabrail Satuev
2013
Introduction
Technojets.ru is the online-shop that sells new mobile and smartphones that specializes on the ones that are used before. It provides a good collection of high quality smartphones from leading companies. This online-shop got very low price for those who can’t afford new one or just don’t want to waste money for it. Some of these products are exclusive to Russian market and not available for purchase in a regular shop. What’s more, our shop got a unique idea that allows not only buying new phone but even selling your old one. Special function on a web-site makes customer able to request his phone by making a description with photos and price suggestion. With competitive pricing strategy along with advanced marketing and excellent delivery service, we believe, we can make our business one of the most successful online business in near future. We strive to be a good specialty on-line retailer inspiring people to buy and use our products to improve their lifestyles through a role and vogue, while creating a world-class business model. Our key goal is to be the Saint-Petersburg largest supplier of secondhand mobile phones for our customers through online shopping.
1. Business approach
We use the Business to Consumer (B2C) business model to sell our products through online. In order to achieve customer loyalty and reduce the customer dropout, we make sure that each individual customer has an excellent shopping experience. Since we are focusing on long term business, we anticipate to low profits in the coming several months. Our start-up capital will be replaced by entrance amount of products that our supplier will lend to us on terms of contract.
Smartphone business is one of the rapidly expanding industry segments nowadays after Apple revolution in
References: Every customer can make response on our website to let us work better and to make people read about our company and how we make business in general.Special response and reference button you can see on main page of website.Also on our main page you can see products which we reference because of it is brand new or because of its mint condition or best price on market.In reference line you can see products which will be on sale.So,customer can be sure by the purchase of product under reference line.