Technology Doesn’t Wait, Neither Should You (Advertising)

This advertisement for AT&T appears in the magazine Gamer Informer. The title of the ad is in huge text in bright orange so you cannot miss the title. The ad is kind of plain except for the text and phones. This ad is designed for anyone who wants a phone with no down payment, no activation fee, no upgrade fee, and no financing fee. The creators know the target well because this ad stress’s the fact that it doesn’t have extra fees to make the product more expensive. This ad attempts to manipulate the desires and beliefs of this target by trying to convince the target that the product is inexpensive, and stressing that technology doesn’t wait, neither should they. This Product is appealing because everybody these days have a cell phone, even little children. Most people in this generation that are in business are actually expected to have a cell phone to handle problems and anything else work related. The target of this advertisement is anybody who wants a smart phone. The main target is college students because under the title of the advertisement it says no down payment, no activation fee, no upgrade fee, and no financing fee. Most college students are broke, so the fact that AT&T doesn’t have any extra secret fees sounds very appealing to college students. This ad has no emotional appeals or magical properties.
The Values of this ad is that phones are cheap to keep; anyone can get in contact with you if you have a cell phone and there is a new way to get a new device every year. The Cultural assumption is that in this generation everyone has a cell phone; age does not even matter these days. This advertisement appeals to any gender and race. College students and the middle class would be most interested in buying these AT&T Phones; these phones are nice smart phones with good fair prices.
The circumstances of the target could be changed by the product if the target feels like the product (phones) service isn’t worth what they paid for it. The Target