Preview

The Pros And Cons Of Selling Cell Phones

Satisfactory Essays
Open Document
Open Document
250 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Pros And Cons Of Selling Cell Phones
As a cell phone marketer, I would boost sales and usage by influencing the methodical rituals. In particular, the sociological and psychological aspects of these rituals. Unfortunately, in today’s society, everyone has to “keep up with the Jones Family”.
As a marketer for cell phones, it would be very easy to portray certain models of cell phones for the types of social classes. If someone sees a Kardashian with a certain type of phone, they want it. I would that sociological aspect to sell cell phones. A campaign similar to the American Express Card campaign. American Express used the initiative that high profile people used their card. This caused the “every day Joe” to want to carry the card too. This campaign was huge for them

You May Also Find These Documents Helpful

  • Good Essays

    Sociocultural: In the past thirty years, the evolution of the cellular mobile device market has had a vast impact on the interactional behaviour within society. With mass availability and affordability of…

    • 1566 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Apple Inc. ranks second as the largest information technology company across the world (Bloomberg). Apple Inc., like other cell phone corporation, has supply and demand that is affected by a variety of factors. Businesses create products and offer services based on their customers’ demands, which can have an effect on the supply availability. The preference of the customer and the desire of the product that a company sells can affect the demand curve. As more customers want a product like the iPhone, the demand curve shifts to the right. Family, friends and colleagues can have a strong influence on a person’s choice of cell phone. When friends and family members have an iPhone, the consumer is more likely to purchase the phone because everyone else is getting it and speaking of the new cell phone. This type of “word of mouth” advertisement is free and beneficial to Apple Inc.…

    • 1576 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use in favor of using only a cell phone. This causes a large influx of customers into the market for cell phones. As technology continues to advance new types of cell phones are developed and marketed to different segments of the population. Now cell phones are available for business purposes and social purposes such as social networking, text messaging, or gaming, and the leader in cell phone sales is Apple Inc.…

    • 1977 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Why Athletes Get Paid?

    • 1300 Words
    • 6 Pages

    An example is the LeBron James Beats headphones by Dr. Dre commercial on YouTube. It depicts LeBron James working out with the headphones and it also shows how people want to be like their famous athletes, which makes the consumers buy the product. LeBron also makes people think that if they wear the headphones they will make the consumers feel motivated and strong. LeBron James makes a lot of money by advertising for Dr. Dre, Kia, Powerade, and Nike. This is an escape from society to individuals because they want to be like their famous athlete, but it is hard because there are limited spots on a famous sport team. According to Jack, “America’s consumer economy runs on desire, and advertising strokes the engines…” (Solomon 167). In American society, everyone has a strong desire to buy products and especially when the new products come out. Individuals will want to buy all the new products because they are the ones that are trending in society. People are going to want something more for example the Beats headphones because a really good basketball player was advertising…

    • 1300 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Draw the demand curve for the A-Phone. Explain how the graph, price, and quantity demanded will change if the following occurs:…

    • 604 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Cell Phone Negotiations

    • 1108 Words
    • 5 Pages

    The all-female negotiating team from China offers cell phones at a price of $9 per unit and embodies the following Hofstede cultural dimensions: collectivistic, high-power distance, long-term orientation, and high-context (University of Phoenix, 2012, Syllabus). .…

    • 1108 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Cell Phones Dbq Essay

    • 724 Words
    • 3 Pages

    Can you imagine staring at a screen for four years? The average human will spend four years total staring at their phone, if not more (Doc 7). With the technological advancements our world grew to, our people followed in the growth. By doing so, our human emotions are being replaced with “like” and “dislike” buttons, and our brains only want to learn something if it’s within the first three links in a Google search engine. Students and parents should limit their use of cell phones because they isolate our emotions, they negatively affect our body and mind, and keep us seperated from relationships with people.…

    • 724 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sociology Phones

    • 602 Words
    • 3 Pages

    Roughly 15 years ago a new product emerged onto the market. American consumers could now purchase and use telephones that would travel with them in their automobiles. However, these inventions were large, bulky, the size of a briefcase, and weighed roughly 10 pounds. Modern day Americans have found a place in their everyday lives for this once jaw-dropping invention. Americans have also demanded, and received, adjustments to these mobile telephones. Today it is possible to purchase mobile phones that are hardly the size of one’s palm for an extremely low cost to the consumer. The recent surge in use of cellular phones has changed the way most Americans communicate. Conversely the internet has done the same. However, cell phones have grown at a much more exponential rate and have become the absolute necessity for many people. Cell phones have had a sociological impact unparalleled by any technological innovation before them. Cell phones have been at the center of controversy and skepticism, but they have also been praised for usefulness and their inevitability. This technology has been focused upon as being the source of brain cancer, car accident, attention deficit disorder, and migraines. However it has also proven to be the tool of the most successful people in the business world. The thesis this paper proposes is that cell phones have had a negative social impact but are still quite inevitable.…

    • 602 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Cell Phone Negotiations

    • 1268 Words
    • 6 Pages

    The all-female negotiating team from China offers cell phones with a $9 per unit price tag. Assume the Chinese team embodies the following Hofstede’s cultural dimensions:…

    • 1268 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Paul Jordan's boss gave him an assignment where he was required to look at cell phone orders for the past three years. With this information, he is to use new planning techniques to project expected orders for the next 6 to 12 months, as well as advise his boss on what actions he should take for future production. The method we used to forecast the cell phone orders for the upcoming year is regression analysis; we calculated the linear regression formula from the given data, and then applied the formula to the later months. Based on the linear regression equation, we anticipate the cell phone industry to continue to grow over the next 12 months, but Jordan's boos should feel free to stray away from actual forecasts for certain months. Method II is used to forecast the cell phone orders for the upcoming year is seasonal analysis. Seasonal variations in data are regular up and down movements in a time series that relate to recurring events such as weather or holiday. Analyzing and adjusting the data to seasonal indexes allows the forecast to be a more accurate estimate of demand. We are here to learn how to use linear regression to forecast how an industry will perform as well as use these calculations to recommend real life actions, like Paul Jordan is required to do. We are also here to learn how to use a variety of methods to forecast how an industry is expected to perform and provide analysis for capacity planning in…

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    When it comes to consumer influences, and the environment in which they are subject and seem to play a huge roll when spending money on a certain product or service. Society today is a product of their own environment in the way that we react and purchase a product or service based on demographics and what people around us have. This behavior is affected by many different elements in society such as; motives, perceptions, attitudes, personality, family, social class and reference groups. The values of society is driven by a behavior. It is the question of what must we have and what do we really need? In doing a survey to and analyzing it a marketer can see who they need to market and sell their product too based on the information gathered. It seem that every person today is in need of a cell phone, at smartphone at that, and the never ending innovations in the development of these products.…

    • 971 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    This source is a well researched source on the study of the effects of acute cell phone use on the brain. I wanted to add this type of information into my research paper because it is regarding the pros and cons of owning a cell phone. I feel that if a cell phone can physically change someone’s brain then that is a topic I want to write about. This source is perfect for me to use in explaining the changes that a cell phone can have on a person’s brain. They have done a lot of studies to back up the information they have provided to us.…

    • 779 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Cell phones ads are very convincing in that they can get any of its viewers to buy their product and get them involved within their plan. This step is done by using one of the aspects and that is ethos. In order for these companies to get the consumer to buy this product, they have to be credible. Credibility is the most important aspect of these types of businesses because that is how their products are sold. Most of their credibility depends on the users who already belong to one of the companies. The cell phone companies rely on these people to tell others that they have the best cell phone plan and that the particular company that they have is better than any of its competitors. Another example of how credibility comes into place takes place in having personal/firsthand accounts within the ads/commercial. In most cases these companies use celebrities to show why cell phones are needed. To most people, celebrities are considered to be a reliable source of information, so consumers think that what they are saying is credible. The last important step that leads these companies to be credible comes from the research or backup information they obtain from its competitors. Extensive amounts of research is involved so that they can offer the right information and publish it in the right source so that they can convey their audience to buy their products. This is only one of the aspects that is used in order to…

    • 1052 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    cell phone disagavantages

    • 1330 Words
    • 6 Pages

    Cell phones have created a multitasking ability that was never possibly before. People are able to text message, web search, and listen to music all at the same time. There are endless possibilities when it comes to cell phones and I think that the future of cell phones is going to be incredible. Even looking at the development of the cell phone is amazing because every so often there are so many new features added. I believe that cell phones are going to keep advancing to keep up with this ever-changing society we live in.Cell phones have created a multitasking ability that was never possibly before. People are able to text message, web search, and listen to music all at the same time. There are endless possibilities when it comes to cell phones and I think that the future of cell phones is going to be incredible. Even looking at the development of the cell phone is amazing because every so often there are so many new features added. I believe that cell phones are going to keep advancing to keep up with this ever-changing society we live in.Cell phones have created a multitasking ability that was never possibly before. People are able to text message, web search, and listen to music all at the same time. There are endless possibilities when it comes to cell phones and I think that the future of cell phones is going to be incredible. Even looking at the development of the cell phone is amazing because every so often there are so many new features added. I believe that cell phones are going to keep advancing to keep up with this ever-changing society we live in.Cell phones have created a multitasking ability that was never possibly before. People are able to text message, web search, and listen to music all at the same time. There are endless possibilities when it comes to cell phones and I think that the future of cell phones is going to be incredible. Even looking at the development of the cell phone is amazing because every so often there are so many new features…

    • 1330 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Cell Phones

    • 289 Words
    • 1 Page

    Nowadays, the use of cell phones has affected the life of people in a variety of ways.…

    • 289 Words
    • 1 Page
    Satisfactory Essays