As a marketer for cell phones, it would be very easy to portray certain models of cell phones for the types of social classes. If someone sees a Kardashian with a certain type of phone, they want it. I would that sociological aspect to sell cell phones. A campaign similar to the American Express Card campaign. American Express used the initiative that high profile people used their card. This caused the “every day Joe” to want to carry the card too. This campaign was huge for them
As a marketer for cell phones, it would be very easy to portray certain models of cell phones for the types of social classes. If someone sees a Kardashian with a certain type of phone, they want it. I would that sociological aspect to sell cell phones. A campaign similar to the American Express Card campaign. American Express used the initiative that high profile people used their card. This caused the “every day Joe” to want to carry the card too. This campaign was huge for them