Preview

Technology in Decision Making: The Example of Tesco

Powerful Essays
Open Document
Open Document
1271 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Technology in Decision Making: The Example of Tesco
Technology in Decision Making
BIS/318
January 16, 2012

Technology in Decision Making Tesco plc, founded in 1919 by Jack Cohen, is a global grocery and general merchandise retailer whose headquarters are in Cheshunt, United Kingdom. Measured by revenues, Tesco is the third largest retailer in the world after Wal-Mart and Carrefour. Team B will analyze the use of technology as it relates to pricing and promotional strategies of Tesco. In order to complete the analysis, Team B will research how technology has changed the pricing and promotional strategies at Tesco and if it has been beneficial. Technologies used in Tesco as well as possible alternate systems that could have been used will also be researched. Finally, Team B will research the legal and ethical issues Tesco must consider when pricing and promoting its products and if the organization has had past problems.
Technology Changing Pricing and Promotional Strategies
As the number one retailer in the UK, technology has brought about a great amount of change in its business strategies. Tesco.com groceries have been a beneficial way in developing pricing and promotional strategies. Tesco.com provides the customer the ability to shop online and have his or her groceries delivered to them. A customer who spends $50.00 the first time they place an order will receive a $10.00 discount. Ordering online is simple and convenient so that customers shop without going over their budget. Shopping items are entered onto a list that is automatically calculated. Items are added and deleted at the customer’s discretion. Shopping on Tesco.com groceries takes a few simple steps: registering with a few details, choosing a place for delivery, buying groceries, reviewing and checking out, and then receiving one’s items at their home (Tesco, 2012). After registering with Tesco.com groceries, the customer will become a club member. A club member allows customers to save money on shopping through price-off vouchers. Entering


References: King, L. (2008). Technology helps Tesco beat crunch. Retrieved from: http://www.cio.co.uk/news/3204/ Tesco (2012). Welcome to Tesco.com Groceries. Retrieved from: http://www.tesco.com/groceries/#r4 Tesco plc. (21012). Our History. Retrieved from http://www.tescoplc.com/about-tesco/our-history/ Tesco Online Profits Rocket 49%. (April 15, 2008). Retrieved from: http://www.computerworlduk.com/news/outsourcing/8542/ Tesco selects Micro Focus to ready supply chain for US launch. March 12, 2007). Retrieved from: http://www.computerworlkuk.com.news/it-business/2191/
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Walmart's Value Chain Analysis Essay
    • 134 Words
    • 1 Page

    Walmart's Value Chain Analysis Essay

    The U.K. grocery market is highly diverse, with a wide range of formats, from convenience stores to hypermarkets, warehouse clubs and online stores. The market is currently led by five grocers (Tesco, Sainsbury, Wal-Mart‘s Asda, Morrisons and Cooperative Group), accounting for almost 55% of grocery retail banner sales, while the remaining 45% is attributed to hundreds of outlets scattered throughout the country (Planet Retail). Over the years, large players have continued to expand, both in terms of size, product range and services, increasingly taking market share from their smaller competitors.…

    • 134 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Complete the Table Below by Providing an Example of Poor Customer Service for Each of the Three Sectors and Then Describe the Implications of This Poor Customer Service.
    • 705 Words
    • 3 Pages

    Complete the Table Below by Providing an Example of Poor Customer Service for Each of the Three Sectors and Then Describe the Implications of This Poor Customer Service.

    | I always shopped at Morrisons even after the revamp. The fresh prepared fruit had gone up from £1 to £1.25 and the ‘restaurant pizzas’ were 3 for £2: 50 the week before, but are now 3 for £ 3.00 so I went to Tesco and was surprised at the offers and they gave me £12 voucher off my next shop, when I spend £60. So, I am not going to shop at Morrisons.Again, a recent poll by Sun City “Morri-Poll” reveals the supermarket’s customers are fed up with posh displays such as “misty” exotic vegetables and delis. As one customer, who shopped in Morrisons since 1965 has stopped shopping in the supermarket, while a staff claimed that “I’ve worked for Morrisons for the last six years and the last 16 months have been the worst.” Such type of comments about a supermarket is particularly dangerous, given a study conducted in 1999 by customer service research firm TARP shows that: * One unhappy customer tells ten people about their experience. Each of these ten people tells another five people, meaning up to 50 people get to know of one person's poor experience with a firm. * central-e-commerce unfolds that a dissatisfied consumer will tell between 9 and 15 people about their experience. About 13% of dissatisfied customers will even tell more than 20 people!…

    • 705 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Tesco Aims and Objectives
    • 1396 Words
    • 6 Pages

    Tesco Aims and Objectives

    Tesco is now a very successful retailer in the UK. Also, it is the second-largest retailer in the world measured by profits and third-largest retailers in the world measured by revenues. Which it is the business that I have selected to carry out my investigations.…

    • 1396 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    D1 Evaluate how a selected business uses e-business
    • 661 Words
    • 2 Pages

    D1 Evaluate how a selected business uses e-business

    Tesco’s was originally set up as a store but opened up an online website to make it easier for customers who are unable to visit the stores, this could be due to working hours. The online website offers all products which are available in stores; they offer a delivery service and a pickup service for customers.…

    • 661 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Discuss the Impact of Recent Changes in the Uk Economic Environment on Uk Retailers and Manufacturers
    • 716 Words
    • 3 Pages

    Discuss the Impact of Recent Changes in the Uk Economic Environment on Uk Retailers and Manufacturers

    The Guardian story takes the profound view that a consumer revolution is changing the way we shop. The recent poor Tesco results might be a sign that we are even turning our backs on supermarket queues, spelling the end for the weekly shop, with more buying food daily from convenience stores, and consumers turning to the internet. Major retailers are already adapting for example Tesco’s chief executive has admitted that the power of out-of-town hypermarkets is waning, and the internet is now dictating strategies. Online spend in the UK in 2011 grew 16% growth on 2010. “Click and collect” is up, as is “mobile shopping”, with around 15% of Google search queries now go through mobile devices. John Lewis is said to be “really going after the mobile online sale” by inviting customers to do an in-store price match. Some industry-watchers predict more “dark stores” which are supermarkets where the public are banned, as staff fill trolleys for thousands of online orders. Retailers will be forced to compete heavily on delivery prices. “The home delivery market has been growing at double digits. It’s going to continue growing for the foreseeable future,” says one analyst. “Out-of-town hypermarkets are having less impact because people are buying online, and then they are topping up in convenience stores,” says another.…

    • 716 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    unit 1 assignment 1
    • 2344 Words
    • 7 Pages

    unit 1 assignment 1

    Tesco is the world’s widest retailers with operations in 14 different countries, Japan, India, United States, and Czech Republic. Employing over 492,000 individuals and serving over millions of customers every week as well as they have a market share of 30%. Tesco have diversified into different markets for example retailing books, clothing, electronics, furniture and they also have diversified into the financial sector by selling car insurance, home insurance etc. Tesco were also the first supermarket to invent the loyalty scheme this is where customers collect points by shopping at the supermarket each point equates to 1p in store when redeemed or up to 3 times their value when used the club card deals, offers on holidays, day trips, when filling up fuel at the petrol station. The UK market shares for Tesco have increased by 30.5% by 2009; these increases follow a decline in the market share of discounts chains Lidl, Aldi in the same period collectively of 0.1%.…

    • 2344 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Internet Marketing P4,P5,P6,M2
    • 2622 Words
    • 11 Pages

    Internet Marketing P4,P5,P6,M2

    Tesco have finest, regular and value products within their range offering choice of value and quality. This creates an ease and simplicity for their customers to choose the right price for their budget using dynamic pricing. Although this doesn’t affect Tesco’s decision it can benefit them as many of the customers may find a cheaper version of the product they want and buy more because of this. This easy access to many price ranges gives Tesco the opportunity to provide to all their customers and reach more people with their ranges to suit. [4][6]…

    • 2622 Words
    • 11 Pages
    Better Essays
    Read More
  • Good Essays

    1. Have supermarkets become too big to the extent that they are damaging competition?
    • 755 Words
    • 4 Pages

    1. Have supermarkets become too big to the extent that they are damaging competition?

    Supermarkets today use online selling methods to reach a wider market, also increasing competition which is possible due to their size as well. Selling via the internet improves the quality of service a consumer receives from a company, especially as they are competing for business with rival supermarkets. Online selling also makes shopping easier for consumers, benefiting competition. This competition means supermarkets are constantly motivated to stay innovative and provide a good service, as to ensure they do not lose customers to rival companies. The large supermarkets are consequently able to offer more efficient services to consumers in response to needs they have identified while trying to be competitive. For example offering prepared vegetables, this saves busy consumer’s time and in turn makes them become more appealing.…

    • 755 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Tesco's Aims and Objective
    • 600 Words
    • 3 Pages

    Tesco's Aims and Objective

    Nowadays, lifestyles have changed, e-shopping becoming a part of our lives. Many customers prefer to e-shopping at home rather than actually go shopping. For fitting this big change, Tesco have own website to doing e-selling. Also Tesco have selling new products and services to combine with e-selling. For example Tesco have broadband services and they sell computer and internet accessories on line or in store.…

    • 600 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Tesco PLC Case Study
    • 708 Words
    • 2 Pages

    Tesco PLC Case Study

    Tesco entered the US market with fresh and healthy food and prepared meals, but with a limited variety of goods compared to the average local supermarkets. Many products were sold under store label and thus were unknown to local shoppers. Frequent stock outs didn’t help as US shoppers went elsewhere in contrast with typical UK consumer who returns next day for the product. To better meet customers demand, the company increased the selection of…

    • 708 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Operation Analysis of Iga Supermarket
    • 4188 Words
    • 17 Pages

    Operation Analysis of Iga Supermarket

    Supermarket shopping is often categorised as a self-service retail environment. For supermarket retailers wanting to build relationships with their customers, being able to track…

    • 4188 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Tesco - Management and Financial Information for Decision Making
    • 3972 Words
    • 16 Pages

    Tesco - Management and Financial Information for Decision Making

    This paper will develop the analysis of the internal and external users of Tesco and the importance of the financial information for their key decision-making, a critical discuss of the primary objective and four secondary objectives, the areas of strength and weaknesses by using appropriate ratios and the importance of the capital budgeting within Tesco.…

    • 3972 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Best Essays

    Corporate Strategy of Tesco
    • 4104 Words
    • 17 Pages

    Corporate Strategy of Tesco

    The company that our group has chosen to analyse is Tesco. Tesco was founded in 1919 by Jack Cohen who began his new venture by selling surplus groceries from a stall in the east end of London; One his first day he made £1 profit and £4 of sales (Tescoplc.com [history]). Tesco has come a long way since then and is now one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people. Not only has Tesco managed to monopolise the food sector, they have also diversified into a number of other sectors, some of which being insurance, mobile networks, clothing, and electronics. However, this report shall have a focus of the food sector in the United Kingdom.…

    • 4104 Words
    • 17 Pages
    Best Essays
    Read More
  • Powerful Essays

    Trader Joe's Case Analysis
    • 2675 Words
    • 11 Pages

    Trader Joe's Case Analysis

    With the golden technology age that is occurring right now, companies are finding ways to bring technology into their businesses to enhance the customers shopping experience. The new technology has enabled companies in the supermarket industry to have price scanners in the store, self-checkout lanes, and some are beginning to use the Internet to bring the shopping experience right to the customers’ homes. These methods have shown superb results for companies with faster lines, shop-pricing products in store, but…

    • 2675 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Best Essays

    The Balance Scorecard of Tesco
    • 2503 Words
    • 11 Pages

    The Balance Scorecard of Tesco

    Tesco is the largest retailer in the UK and the third-large supermarket worldwide with total amount of sales exceeding £19.4 billion in 2010. It was originally specializing in food product, but in recent years it has provided different products and services from clothing, telecoms to financial services. Additionally, Tesco is the most extensive online grocery retailer in the world and it recognizes product images and pack information are essential for online shopping. In recent past, huge development has been made on international strategies. Its store are located in 13 countries and number would be still increasing as it has diverse strategies in order to satisfy different locations. The principle of Tesco is letting customers know they can pick what they want, when and where they want it.…

    • 2503 Words
    • 11 Pages
    Best Essays
    Read More

Related Topics