Trader Joe's Case Analysis
Table of Contents
Issue #1 Page 3
Issue #2 Page 3
Issue #3 Page 3
Recommendation Page 4
Appendix A Page 5
Appendix B Page 7
Appendix C Page 8
Appendix D Page 10
Appendix E Page 10
Appendix F Page 11
Appendix G Page 12
Appendix H Page 13
Issues and Recommendation
Issues
Issue #1: Weak use of social media. Social media is a new aspect being brought into companies. Companies are using social media as a gateway for market research. The research collected helps strategist determine the best way to produce new products, reach new target markets, and notice trends within customer purchasing patterns. Trader Joe’s currently does not have an official social media, yet fans are creating fan-based accounts. Trader Joe’s is missing out on the opportunities social media can bring value to any company.
Issue #2: Secrecy with supplier could be broken. Trader Joe’s and their suppliers agree on a mutual secrecy to keep the media out of their business but also to keep customers and competition anticipating Trader Joe’s next move. Trader Joe’s does this so the customers and the industry are surprised with what products they are offering in their stores. If secrecy were to be broken, then Trader Joe’s suppliers could move their business to other companies within the supermarket industry.
Issue #3: Lacking technology to enhance shopping experience. With the golden technology age that is occurring right now, companies are finding ways to bring technology into their businesses to enhance the customers shopping experience. The new technology has enabled companies in the supermarket industry to have price scanners in the store, self-checkout lanes, and some are beginning to use the Internet to bring the shopping experience right to the customers’ homes. These methods have shown superb results for companies with faster lines, shop-pricing products in store, but
Issue #1 Page 3
Issue #2 Page 3
Issue #3 Page 3
Recommendation Page 4
Appendix A Page 5
Appendix B Page 7
Appendix C Page 8
Appendix D Page 10
Appendix E Page 10
Appendix F Page 11
Appendix G Page 12
Appendix H Page 13
Issues and Recommendation
Issues
Issue #1: Weak use of social media. Social media is a new aspect being brought into companies. Companies are using social media as a gateway for market research. The research collected helps strategist determine the best way to produce new products, reach new target markets, and notice trends within customer purchasing patterns. Trader Joe’s currently does not have an official social media, yet fans are creating fan-based accounts. Trader Joe’s is missing out on the opportunities social media can bring value to any company.
Issue #2: Secrecy with supplier could be broken. Trader Joe’s and their suppliers agree on a mutual secrecy to keep the media out of their business but also to keep customers and competition anticipating Trader Joe’s next move. Trader Joe’s does this so the customers and the industry are surprised with what products they are offering in their stores. If secrecy were to be broken, then Trader Joe’s suppliers could move their business to other companies within the supermarket industry.
Issue #3: Lacking technology to enhance shopping experience. With the golden technology age that is occurring right now, companies are finding ways to bring technology into their businesses to enhance the customers shopping experience. The new technology has enabled companies in the supermarket industry to have price scanners in the store, self-checkout lanes, and some are beginning to use the Internet to bring the shopping experience right to the customers’ homes. These methods have shown superb results for companies with faster lines, shop-pricing products in store, but