Technology Innovation Digital Pen
Jonathan Lau 20508058 | Digital Pen Assignment | MGMT3303 | | Jonathan Lau | 4/5/2011 |
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JONATHAN LAU 20508058 Jonow.lau@gmail.com Wednesday 12pm
THE DIGITAL PEN
Question 1: Technology Evolution
Is it an incremental or radical innovation?
The innovation of the digital pen that we see today has been incremental over time. Using existing concepts from the traditional pen and combining it with the modern computing platform we use on a day to day basis. Some may argue that the innovation of the digital pen was radical because it provides a fundamentally new concept of being able digitally record, link and transfer handwritten and audio data from your pen to a computer. However, the technologies behind this digital pen have been developed and improved over time. The jump from recent previous technologies to those used inside the digital pen is relatively small, hence, the digital pen is an example of incremental innovation.
Using Technology S-Curves, Assess The Stage of Technology Evolution. figure 1.1
The digital pen is still in its early stages of commercialisation or early take-off, being supported by early adopters and technological visionaries. Although the customer base is slowly shifting away from the early adopters, it is yet to penetrate through to the mainstream market and the wider consumer. The
JONATHAN LAU 20508058 Jonow.lau@gmail.com Wednesday 12pm
digital pen companies are at the difficult period where a new product must jump from the early market to the mainstream, showing the products value and benefit to the consumer and why it is the best alternative to solve a consumer’s problems or needs (in this case the taking and processing of notes); this is referred to as “crossing the chasm”. Digital pens have not yet “taken off”. Why? The digital pen is not yet seen as a necessity to the average consumer. Each unit will set
|
JONATHAN LAU 20508058 Jonow.lau@gmail.com Wednesday 12pm
THE DIGITAL PEN
Question 1: Technology Evolution
Is it an incremental or radical innovation?
The innovation of the digital pen that we see today has been incremental over time. Using existing concepts from the traditional pen and combining it with the modern computing platform we use on a day to day basis. Some may argue that the innovation of the digital pen was radical because it provides a fundamentally new concept of being able digitally record, link and transfer handwritten and audio data from your pen to a computer. However, the technologies behind this digital pen have been developed and improved over time. The jump from recent previous technologies to those used inside the digital pen is relatively small, hence, the digital pen is an example of incremental innovation.
Using Technology S-Curves, Assess The Stage of Technology Evolution. figure 1.1
The digital pen is still in its early stages of commercialisation or early take-off, being supported by early adopters and technological visionaries. Although the customer base is slowly shifting away from the early adopters, it is yet to penetrate through to the mainstream market and the wider consumer. The
JONATHAN LAU 20508058 Jonow.lau@gmail.com Wednesday 12pm
digital pen companies are at the difficult period where a new product must jump from the early market to the mainstream, showing the products value and benefit to the consumer and why it is the best alternative to solve a consumer’s problems or needs (in this case the taking and processing of notes); this is referred to as “crossing the chasm”. Digital pens have not yet “taken off”. Why? The digital pen is not yet seen as a necessity to the average consumer. Each unit will set
References: [2 April 2011] The Go-to-Market, 2009, ‘The-Go-to-Market of Innovation’ Shane, S.A. 2009, Technology Strategy for Managers and Entrepreneurs, Pearson Prentice Hall, New Jersey.