April 1st, 2013
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Table of Contents
Background ................................................................................................................................................... 2
Problem Statement ..................................................................................................................................... 7
Alternatives .................................................................................................................................................. 7
Decision Criteria ......................................................................................................................................... 10
Implementation.......................................................................................................................................... …show more content…
As his freedom and independence increases, Justin Bieber is responsible for his own decision making. This stimulates a concern for his brand as a 19 year old with over $100 million who is bound to take risks, experiment, and enjoy
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the wealth he has created. Although, this may support the most accurate display of individualism,
Justin Bieber must recognize that negative publicity comes with the territory of hanging out with friends that smoke weed, race sports cars, and party in the Hollywood Hills. In recent weeks, Justin has been feeding content to the media outlets as he threatened a paparazzi, had his monkey confiscated at an airport, and was reported to have spit in his neighbors face after a disagreement.
This behavior is unacceptable for a teen pop sensation that has been molded into a role model for youth all across the world. There is a certain level of expectation that Justin Bieber has to meet, regardless of whether or not he feels he is doing something wrong. The status quo alternative lets
Justin Bieber grow and experience the world freely, which delivers the most authentic product to his fans and potential fans. It allows him to make mistakes in the public eye and suffer …show more content…
Even though, it may lead to a decline in his popularity it may help to redefine the brand as it was naturally supposed to be perceived. The negative impact of the status quo may be the reduction of music quality, which can be seen by his attempt to enter into urban music with a rap over fellow friend Bei Major’s sex provoking record called, “Lolly”. This musical feature is misaligned with
Justin Bieber’s future development and career path, which testifies the great amount of concern associated with him making his own decisions. It is clear that pre-adulthood is a critical time to reshaping the brand and evolving his musical sound. Justin Bieber must become more aware of his surroundings to avoid current conflicts that exist between his self-expression and traditional pop culture ideology.
Alternative Three: Tell a Better Story
Many celebrities have had to face the consequences of bad publicity as a result of undesirable action. The individual’s public relations team then becomes of great importance, as
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they struggle to control the flow of unfavorable content transferred through the media to