Preview

Tell Me What You Eat, and I’ll Tell You Who You Are

Powerful Essays
Open Document
Open Document
1292 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tell Me What You Eat, and I’ll Tell You Who You Are
Shady Bahsoun
Amst 276
December 8,2009
Research Paper #2

“Tell me what you eat, and I’ll tell you who you are”

“Tell me what you eat, and I’ll tell you who you are” once said French lawyer and gastronome Jean Anthelme Brillat-Savarin. With the growth of food import/export around the world and the opportunities of expansion in foreign coutries: Could Brillat-Savarin’s statement still be possible today or has it completely lost ground? Food is one of the fields in which globalization has faced and is facing very strong and persistent resistance across the globe. How do firms work past this? With climate, flora and tastes changing from one region to another, our blue planet houses a plethora of different grains, which are first cultivated, to be later eaten by humans and animals. This being said, we can take the example of the Far East, China, and Japan. In that part of the world, rice is the central ingredient in almost everything agricultural. This old and historical tradition has not faded over time. Figures by the UNCTAD, Secretariat from the Food and Agriculture Organization (FAO) of the United Nations show that consumption of rice in China has gone from 50 million metric ton in 1961 to 160 millions metric ton in 2002. Same increasing trend applies to the other countries of the Far East, India and South East Asia (“UNCTAD Infocomm Market information in the commodities area”). The new agro-industrial advancements have made this leap possible. William Marling emphasizes on the fact that babies raised in different cultures develop a sensibility to what they are given to eat. After the common “milk-stage” cultures distinguish from one another and serve their children with the central cultural nutriment: Japanese children “are encouraged to focus on the texture and mouth feel of rice […]” in the United States “infants off the bottle [are fed] applesauce, strained plums or apricots” (Marling, 2006, p.89-90). Thus children who later grow up are



References: Marling, W. H. (2006). How "American" is globalization? Baltimore: The Johns Hopkins U. P. Tully, Shawn (16 Jan 1989). Nestle shows how to gobble markets. Fortune, Retrieved Dec 9 2008, from http://money.cnn.com/magazines/fortune/fortune_archive/1989/01/16/71522/index.htm Smith, Jo Ann (2007). Developing global marketing strategy. Retrieved December 10, 2008, from http://www.web-articles.info/e/a/title/Developing-global-marketing-strategy/ UNCTAD Infocomm Market information in the commodities area. Retrieved December 9, 2008, from UNCTAD InfoComm Web site: http://unctad.org/infocomm/anglais/rice/market.htm Shen, Samuel (2008, May, 5). Kentucky Fried Chicken banks on China. International Herald Tribune, from http://www.iht.com/articles/2008/05/05/business/kfc.php

You May Also Find These Documents Helpful

  • Good Essays

    In the text, An Edible History of Humanity, Tom Standage provides his take on how the past was so deeply affected by food throughout the generations. The book approaches history in a different way altogether: as a sequence of changes caused, influenced or enabled by food. Standage explains that throughout history, food has not only provided sustenance but has also acted as the catalyst of societal organization, social change, economic expansion, military conflict, geopolitical competition and industrial development. As Tom Standage explains, since the time of prehistory to present, the facts surrounding these changes form a documentary that encompasses the entire human history.…

    • 1136 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Food is an integral part of human life; naturally, a market is a focal point in people’s lives. Different types of fruits, vegetables, and fish are available at different times of the year. Total crop sizes, as well as the size of each product, depends on the year’s local environmental conditions. Consumers learn about what is available and can be grown on their land from the type of product that appears in their local market. Furthermore, the imperfections of fruit and vegetables show they are still being grown using natural, traditional methods. Suzuki asserts that different markets provide different type of foods, but the sense of connection to the land and the people via the food is the same worldwide…

    • 667 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Sherwin-Williams Co.

    • 1172 Words
    • 5 Pages

    Doole, Isobel & Lowe, Robin. International marketing strategy: analysis, development and implementation. Cengage Learning EMEA, 5th ed., 2008.…

    • 1172 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Have you ever wondered where your food comes from? The Omnivore’s Dilemma, written by Michael Pollan, digs deeper into this question. He explains the different food chains and argues that some are more wholesome and healthy than others. In this way, he solves “the omnivore’s dilemma”; when people can eat everything, what should they eat? Pollan proves that guidance is necessary in order to improve people’s eating habits by writing about healthful food choices from the past, how our senses are fooling us to make the wrong food choices, and how culture impacts the food on everyone’s plates.…

    • 547 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Leppman, Elizabeth J. Changing Rice Bowl: Economic Development and Diet in China. Hong Kong: Hong Kong University Press, 2005.…

    • 2818 Words
    • 12 Pages
    Best Essays
  • Best Essays

    Mkt 505 Courseguide

    • 6367 Words
    • 26 Pages

    This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).…

    • 6367 Words
    • 26 Pages
    Best Essays
  • Good Essays

    In order to better understand how food reveals these different truths about our food preferences, Allen says, “it is good to consider that you are the product of multiple food histories” (Harvard Press, 2012). These histories help us to consciously and unconsciously shape our food preferences. Our own personal experiences as we grow and develop in our lives cultural environment, biological history, and evolutionary history all play a huge part in this mental process. Our family and the culture that we grow up in helps to shape what is acceptable and not acceptable food choices.…

    • 1303 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Cited: Friedman, Thomas L. “Globalization: The Super-Story”. The Norton Mix: A Custom Publication. Ed. Boston University. New York: W.W.Norton, 2010. Print. 101-105…

    • 1267 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Analysis of Food Inc.

    • 1594 Words
    • 7 Pages

    Studies have shown that many people all over the world are unaware of where their food comes from. When an individual goes to consume a food product, he or she could be completely oblivious to the methods of manufacture, processing, packaging or transportation gone into the production of the food item. It is often said that ‘ignorance is bliss’ – perhaps this rings true in the case of food, its origins and its consumption as well. In such a scenario, eating well could seem like an unlikely prospect. The definition of ‘eating well’ in modern times seems to have gone from eating healthily, to eating ethically. The manner in which food is produced and consumed has changed more rapidly in the past fifty years than it has in the previous ten thousand years (Pollan and Schlosser, 2008). With this swift transformation, various ethical issues came to the fore. Food production is now done large scale in factories, rather than in farms. Mass production of various types of food, from crops and vegetables to seafood and meat, is very much the norm. The fact that food is mass produced nowadays is already something that a lot of people do not know about. The reason behind this is that food producing firms do not want the consumers – their customers – to know too much about the food manufacturing industry (Pollan and Schlosser, 2008), in the fear that customer loyalty could be lost upon their finding out various truths. To retain their customer base, according to documentary film ‘Food, Inc.’, narrated by Michael Pollan and Eric Schlosser, the image associated with food in the United States of America is that of an American farmer. Various motifs plastered all over food packaging and advertisements for food products, such as green pastures for grazing cattle, picket fences, the typical farmhouse, vast meadows and, most importantly, the farmer, lead consumers to believe that their food still comes from farms, or at least a pastoral version of small time cottage industries. With…

    • 1594 Words
    • 7 Pages
    Better Essays
  • Good Essays

    I conducted an interview with my 59 year old nana. I asked her things about the food she ate when she was younger. Most of the stuff she ate when she was younger came from the garden or straight from the butcher shop. The most common things she ate was pork straight from the butcher shop, fish, and greens from beets and dandelions. This made me think about the things we eat now. The most popular foods I eat now are things like canned vegetables or packaged meat from the grocery store. The…

    • 575 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Global Realization

    • 2081 Words
    • 9 Pages

    Eric Schlosser's book Fast Food Nation: The Dark Side of the All-American Meal explores the effects of the spread of multinational fast food corporations into other countries, and the resulting loss of national culture. In his chapter “Global Realization” Eric Schlosser claims that “The global expansion of American fast food is homogenizing cultural identities; like Las Vegas, it offers “a brief sense of hope… that most brilliant illusion of all, a loss that feels like winning” (Schlosser). Schlosser intentionally chooses the order and content of the information and examples he provides in order to promote his main claim. He uses both subtle and direct strategies to persuade his reader. In order to critically evaluate the validity of his argument, it is important to explore different perspectives of this issue by taking into consideration about what others have to say regarding this matter before coming to a conclusion.…

    • 2081 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Summary: According to Watson in China's Big Mac Attack (2000), fast food restaurants have made significant inroads in Chinese culture; therefore, he asks the question: "Is globalism - and its cultural variant, McDonaldization - the face of the future?" (p. 360) - an important question as we initiate our study of western influences on the rest of the world. Watson answers his own rhetorical question by…

    • 2020 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Before reading Jill Dubisch’s article You Are What You Eat, I had many presumptions regarding how Dubisch would connect the health food movement to Geertz and his definition of religion. When thinking about the supposed “premise” of religion, I had always believed the vague and obscure definition that religion is a set of beliefs and practices that center around a divine force. Because of my ignorance regarding religion, my views were incredulous concerning Dubisch and her claim of connecting the food movement to Geertz’s definition. After delving into the works of Dubisch and Geertz, I came to the conclusion that while Dubisch had displayed a logical connection with food in relation to…

    • 1575 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    This report will show in details the risks and opportunities resulted in the investment of introducing Cappy fruit juice beverage (a new product of Coca-Cola Egypt) in…

    • 5030 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    Global Marketing Notes

    • 9967 Words
    • 40 Pages

    The discipline of marketing is universal. It is natural, however, that marketing practices will vary from country to country, for the simple reason that the countries and peoples of the world are different. A successful marketing approach in one country may not necessarily succeed in another.…

    • 9967 Words
    • 40 Pages
    Powerful Essays

Related Topics