Ten Simple Marketing Strategies for Micro-Entrepreneurs
Ten Simple Marketing Strategies for Micro-Entrepreneurs
Everything in your micro business boils down to marketing. As a micro-entrepreneur, your business centers on two basic phases: the set-up phase, which is the easy part (although many beginning micro-entrepreneurs may not realize it when it’s happening), and the marketing phase, which is the truly challenging part. If you want to turbo-charge your marketing efforts, check out the following ten strategies.
Marketing through articles you write
One easy way to market your business or your product or service is by writing a free article and including some links to your website or whatever you’re offering.
Make sure the article has solid content and offers real value to the reader. If the reader finds value in the article, it increases the likelihood that he will click on the link to view what else you have to offer. With a free article, you can reach hundreds or even thousands of people who can potentially read what you’ve written. Article marketing is both a great form of direct marketing (readers can immediately go to where you direct them) and also a great form of indirect marketing (because it builds your credibility and your status as an expert), all for free!
Guest blogging as art of your marketing plan
You can also use your writing abilities to guest blog and post an article to someone’s blog. Guest blogging is a simple strategy. You find a popular and active blog (one relevant to your business and customers) and get permission from the blog owner to write an article for the blog (your guest blog). Your published article gives you great exposure.
When approaching another blog to submit your guest blog idea, remember that other blog owners will be more open to your proposition if you can deliver them a credible, well-written blog entry for their readers to read. One well-written blog entry on a well-known website can give you hundreds of new visitors to your website.
Typically you won’t get paid
Everything in your micro business boils down to marketing. As a micro-entrepreneur, your business centers on two basic phases: the set-up phase, which is the easy part (although many beginning micro-entrepreneurs may not realize it when it’s happening), and the marketing phase, which is the truly challenging part. If you want to turbo-charge your marketing efforts, check out the following ten strategies.
Marketing through articles you write
One easy way to market your business or your product or service is by writing a free article and including some links to your website or whatever you’re offering.
Make sure the article has solid content and offers real value to the reader. If the reader finds value in the article, it increases the likelihood that he will click on the link to view what else you have to offer. With a free article, you can reach hundreds or even thousands of people who can potentially read what you’ve written. Article marketing is both a great form of direct marketing (readers can immediately go to where you direct them) and also a great form of indirect marketing (because it builds your credibility and your status as an expert), all for free!
Guest blogging as art of your marketing plan
You can also use your writing abilities to guest blog and post an article to someone’s blog. Guest blogging is a simple strategy. You find a popular and active blog (one relevant to your business and customers) and get permission from the blog owner to write an article for the blog (your guest blog). Your published article gives you great exposure.
When approaching another blog to submit your guest blog idea, remember that other blog owners will be more open to your proposition if you can deliver them a credible, well-written blog entry for their readers to read. One well-written blog entry on a well-known website can give you hundreds of new visitors to your website.
Typically you won’t get paid