Tencent Assignment Final
Tencent assignment
MARK5280 (L2)
STUDENT NAME :VISHNU PRABHAKARAN
STUDENT ID :20244224
From a business model approach, discuss Tencent’s value creating capabilities and core competencies. Tencent earns a huge chunk of its revenues from value added services –internet and mobile and also through online advertising.Through active user accounts and fee based subscriptions,it generates revenues.Monetising social networks involves actively engaging the customer with value added services and Tencent has seens its user base growing with virtual technology and games packages.The huge customer base and social networks helped it secure revenues through value added services.All the products of the company involved social activities and this helped in creating value for the company. The objective of the company was to provide internet users with “one-stop online lifestyle services”.Tencent strived to achieve this goal with its core competencies on the internet platforms to fulfil users’ needs of communication, information, entertainment, shopping and purchasing.Well-known names of such services included QQ for instant messaging; QQ.com -portal; QQ Games –online games; SoSo online search engine; and Tenpay –payment platform. Qzone, PengYou, Weibo and Weixin offering social network services; PaiPai and Mall/Shop/Buy.qq.com as a e-commerce site.
Using SWOT analysis, evaluate Tencent’s current (today’s) services and critically assess it’s potential for e-commerce. Strengths :1. Leader in Internet services in China – a country with population of 1.4 billion with monetized services and user base 2. Diversified business interests in social, online,e-commerce space and gaming business with various membership packages Weakness : 1.Risk of having business operations concentrated in a single country 2. Too many products resulting in cannibalization between social and online product portfolio of Tencent Opportunities :1. Strong technology and industry expertise to expand
MARK5280 (L2)
STUDENT NAME :VISHNU PRABHAKARAN
STUDENT ID :20244224
From a business model approach, discuss Tencent’s value creating capabilities and core competencies. Tencent earns a huge chunk of its revenues from value added services –internet and mobile and also through online advertising.Through active user accounts and fee based subscriptions,it generates revenues.Monetising social networks involves actively engaging the customer with value added services and Tencent has seens its user base growing with virtual technology and games packages.The huge customer base and social networks helped it secure revenues through value added services.All the products of the company involved social activities and this helped in creating value for the company. The objective of the company was to provide internet users with “one-stop online lifestyle services”.Tencent strived to achieve this goal with its core competencies on the internet platforms to fulfil users’ needs of communication, information, entertainment, shopping and purchasing.Well-known names of such services included QQ for instant messaging; QQ.com -portal; QQ Games –online games; SoSo online search engine; and Tenpay –payment platform. Qzone, PengYou, Weibo and Weixin offering social network services; PaiPai and Mall/Shop/Buy.qq.com as a e-commerce site.
Using SWOT analysis, evaluate Tencent’s current (today’s) services and critically assess it’s potential for e-commerce. Strengths :1. Leader in Internet services in China – a country with population of 1.4 billion with monetized services and user base 2. Diversified business interests in social, online,e-commerce space and gaming business with various membership packages Weakness : 1.Risk of having business operations concentrated in a single country 2. Too many products resulting in cannibalization between social and online product portfolio of Tencent Opportunities :1. Strong technology and industry expertise to expand