Terra Cog Papa
TERRACOG GLOBAL POSITIONING SYSTEMS: CONFLICT AND COMMUNICATION ON PROJECT AERIAL HARVARD BUSINESS SCHOOL CASE STUDY 2184.
Discussion Questions
1. How have departmental and individual objectives led to the current situation?
2. What is the current decision-making process?
3. What are the strategic and organizational implications for each of the company’s options?
4. What should Emma Richardson do?
This paper provides a case analysis and case solution to an organizational communications case BY Michael Beer and Sunru Yong concerning problems in organizational communication and group conflict management at TerraCog, a high-tech company that develops GPS products for the consumer market.
The case focuses on contentious meetings over the recent failure to meet a competitive challenge. The paper includes problem identification, discussion of main issues, problem analysis, identification and assessment of alternative solutions, recommendations, and implementation plan.
KEYWORDS: terracog case study case solution organizational behavior communication meetings group dynamics decision making human resources management personnel management conflict groups. APA Style.
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing product, dubbed Aerial, the projected costs threaten to scuttle the project. The key unit managers gather in a pair of contentious meetings that feature anger, blame, and bewilderment, but produce no effective conclusion. At the end of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to push the group toward a go/no-go decision.
Enclosed report deals with the launching price problem being faced by TerraCog for its forthcoming GPS product Aerial, different
Discussion Questions
1. How have departmental and individual objectives led to the current situation?
2. What is the current decision-making process?
3. What are the strategic and organizational implications for each of the company’s options?
4. What should Emma Richardson do?
This paper provides a case analysis and case solution to an organizational communications case BY Michael Beer and Sunru Yong concerning problems in organizational communication and group conflict management at TerraCog, a high-tech company that develops GPS products for the consumer market.
The case focuses on contentious meetings over the recent failure to meet a competitive challenge. The paper includes problem identification, discussion of main issues, problem analysis, identification and assessment of alternative solutions, recommendations, and implementation plan.
KEYWORDS: terracog case study case solution organizational behavior communication meetings group dynamics decision making human resources management personnel management conflict groups. APA Style.
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing product, dubbed Aerial, the projected costs threaten to scuttle the project. The key unit managers gather in a pair of contentious meetings that feature anger, blame, and bewilderment, but produce no effective conclusion. At the end of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to push the group toward a go/no-go decision.
Enclosed report deals with the launching price problem being faced by TerraCog for its forthcoming GPS product Aerial, different