Terracog Case

In this case, there is an Organizational Conflict between Sales Department and Design & Development Department in TerraCog. I regard the sources of this conflict as the Differences in Functional Orientation and the Task Interdependence. First of all, I believe that different functions of the departments’ develop different orientations or beliefs about the right way to increase organizational performance. Because Sales Department and Design & Development Department have different tasks, jobs, priorities and goals, their views of what need to be done to increase organizational performance differ. The VP of Sales (Ed) orients toward identifying and finding ways to satisfy customer needs, such as suggesting product innovations and requiring lower