Tesco Boston Matrix and Ansoff Matrix
Access to Business Unit Title: Marketing - Level 3
Credit Value: 6 credits Tutor: Alison Unwin
Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk
This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper
The Learner should be able to: 1. Establish the importance of the marketing environment
The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2 Analyse the effectiveness of models such as Porter’s Generic Strategies 3.1 Evaluate consumer buying behaviour and the adoption process 3.2 Analyse the role of marketing mix to specific products 3.3 Evaluate the Product Life Cycle in various forms 3.4 Investigate different pricing strategies 3.5 Analyse the significance of place and different distribution techniques 4.1 Investigate and contrast the use of new and/or emerging technology in the marketing and distribution of specific products.
2. Appreciate the significance of Marketing Strategy
Essay 800-1000 words
3. Recognise the use of Marketing Tactics
Research report Approx 1500 words together with a short reflective account
4. Understand the significance of new and emerging technologies to marketing strategy and process
Research report Approx 1500 words together with a short reflective 1
account The outline of the unit content includes: Marketing environment, marketing strategy, marketing tactics, new and emerging technologies.
The unit content will be delivered in the form of: Tutor lectures, handouts, activities and the use of the internet for additional research. The handouts and lectures will give you the basic information you need for your assignments
Credit Value: 6 credits Tutor: Alison Unwin
Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk
This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper
The Learner should be able to: 1. Establish the importance of the marketing environment
The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2 Analyse the effectiveness of models such as Porter’s Generic Strategies 3.1 Evaluate consumer buying behaviour and the adoption process 3.2 Analyse the role of marketing mix to specific products 3.3 Evaluate the Product Life Cycle in various forms 3.4 Investigate different pricing strategies 3.5 Analyse the significance of place and different distribution techniques 4.1 Investigate and contrast the use of new and/or emerging technology in the marketing and distribution of specific products.
2. Appreciate the significance of Marketing Strategy
Essay 800-1000 words
3. Recognise the use of Marketing Tactics
Research report Approx 1500 words together with a short reflective account
4. Understand the significance of new and emerging technologies to marketing strategy and process
Research report Approx 1500 words together with a short reflective 1
account The outline of the unit content includes: Marketing environment, marketing strategy, marketing tactics, new and emerging technologies.
The unit content will be delivered in the form of: Tutor lectures, handouts, activities and the use of the internet for additional research. The handouts and lectures will give you the basic information you need for your assignments