Tesco- Case Study
| Internationalization Process | Case study: Tesco entering the Chinese Market | | Prepared by: 1021034 | Module title: International MarketingModule leader:Module code: MOD001194Table of contents
Introduction2
1. Tesco: company background3 2.1. Tesco Worldwide3 2.2. How does 3
Type chapter title (level 1)4
Type chapter title (level 2)5
Type chapter title (level 3)6 |
Introduction
Globalization is a revolutionary process that refers to progress, integration cooperation, stability and development. The first step to globalization is the internationalisation process; this involves the transfer of policies and cultural beliefs across borders, sharing the knowledge and skills, leading to cultural stability and cooperation, a release from socio-political control and a major opportunity to operate in a free global market.
The internationalisation process is defined by three key elements. * Shrinking space. The lives of all individuals are increasingly interconnected by events worldwide. Employees recognise that their jobs, income levels, health and living environment depend on factors outside national and local boundaries. * Shrinking time. Due to rapid developments in information technologies and communication, events occurring in a foreign economy can impact the local market. * Disappearing borders. Currently, the regional trading blocs such as EU, NAFTA have the authority to override national policy making in economic exchanges, human rights and law enforcement.
Forecasted to become the world’s largest economy, China is an emerging force in today’s business; the Chinese domestic market shows huge growth potential making it attractive for foreign investors. China is the second largest economy in the world with a GDP of $10.09 trillion (purchasing power parity) in 2012, and a very low unemployment rate of 4.3% (the Richest, 2012).
Table 1 below shows the World’s largest economies in 2012. Country | UK |
Introduction2
1. Tesco: company background3 2.1. Tesco Worldwide3 2.2. How does 3
Type chapter title (level 1)4
Type chapter title (level 2)5
Type chapter title (level 3)6 |
Introduction
Globalization is a revolutionary process that refers to progress, integration cooperation, stability and development. The first step to globalization is the internationalisation process; this involves the transfer of policies and cultural beliefs across borders, sharing the knowledge and skills, leading to cultural stability and cooperation, a release from socio-political control and a major opportunity to operate in a free global market.
The internationalisation process is defined by three key elements. * Shrinking space. The lives of all individuals are increasingly interconnected by events worldwide. Employees recognise that their jobs, income levels, health and living environment depend on factors outside national and local boundaries. * Shrinking time. Due to rapid developments in information technologies and communication, events occurring in a foreign economy can impact the local market. * Disappearing borders. Currently, the regional trading blocs such as EU, NAFTA have the authority to override national policy making in economic exchanges, human rights and law enforcement.
Forecasted to become the world’s largest economy, China is an emerging force in today’s business; the Chinese domestic market shows huge growth potential making it attractive for foreign investors. China is the second largest economy in the world with a GDP of $10.09 trillion (purchasing power parity) in 2012, and a very low unemployment rate of 4.3% (the Richest, 2012).
Table 1 below shows the World’s largest economies in 2012. Country | UK |