Tesla Motors

Strategy is the key to success. Tesla Motors has separated from the competition in the automobile industry. The question is how and why It all comes to the type of strategy the company has implemented and what makes them different form their competitors. In todays global economy having a unique strategy on how to market to customers is very important. The customer needs will always change due to changes in their environment. This is why it is important to develop a strategy that fits the needs of the target customer. In this strategic analysis of Tesla Motors could reveal why the company is different and how well the company executes their strategy. Problem Statement Tesla Motors (TM) has been able to enter an industry that has not been threatened since WWII. TM brings new competition to competitors with new products that cannot be duplicated. The strategy that TM executes is out performing the competition and could show signs of dominance in the industry in the long term. Analysis Tesla Motors has introduced a high performance product to the market called the Tesla Roadster. This electric sports car is out performing the competition in the automobile industry. However, some competitors are aware of the long term plan for Tesla to build a wide range of models, which will include affordably priced family cars. This is because Tesla Motors wants to change the automobile industry from a mine-and-burn hydrocarbon power source automobile to a solar electric power source automobile. The entrance of a successful U.S. auto firm has not accomplished since WWII. Creating an electric car like the Tesla Roadster that is designed to outperform gasoline sports cars like a Porsche or Ferrari has competitors worried. The roadster has twice the energy efficiency of a Prius and handles better, because of how it is designed. Tesla has created new technology that has a high unit cost for electric cars. The strategy of Tesla is to enter at the high end of the market, where