TESLA MOTORS CASE
INTERNATIONAL MARKETING
CASE ANALYSIS SEMINAR :
TESLA MOTORS INC.
FREDERIC Jerry
ABASSI Hafiz
MBOUI Celjhussia
WANG Xuxing
INTRODUCTION :
In 1827, the french mathematician and physician Jean-Baptiste Fourier come up with the notion of greenhouse. Therefore was introduced for the first time the notion of global warming.
In 1967, whether 140 years later two scientists made the first global warming previsions: doubling of the carbon dioxide at the beginning of the twenty-first century and a 2,5° increase of the average temperature. 90% of the world’s carbon monoxide is due to the combustion of the fossil energy (petroleum products, coal, natural gas) and is therefore directly related to energy consumption.
This new notion of global warming will therefore bring to light new solution the preserve the planet: using renewables energies, waist management, recycling. Being aware of the global warming make people think differently, and created new needs to the customers and an opportunity window for the entrepreneurs on the renewables energies market.
In the beginning of the 2000s two engineers of the Silicon Valley come up with the vision of the car of the future with zero emissions. In 2006, Elon Musk, Martin Eberhard and Marc Tarpenning launched the first sport electric vehicle branded Tesla: the Roadster. Tesla’s mission is to help the world in the transition to the sustainable transport “I thought: ‘well, what are some of the others problems that are likely to must affect the future of the humanity?’ Not from the perspective, ‘what’s the best way to make money?’”(Elon Musk, Tesla Co-Founder and CEO).
Tesla Motors was founded in 2003; Tesla had launched different cars with high-end edition. Tesla Motor Car S had received a ‘Car of the year’ award and customers gave high rating to this car. Beside this most of the Tesla Competitors bankrupt and their production stopped. Tesla became more profitable company of the year.
Assume the perspective
CASE ANALYSIS SEMINAR :
TESLA MOTORS INC.
FREDERIC Jerry
ABASSI Hafiz
MBOUI Celjhussia
WANG Xuxing
INTRODUCTION :
In 1827, the french mathematician and physician Jean-Baptiste Fourier come up with the notion of greenhouse. Therefore was introduced for the first time the notion of global warming.
In 1967, whether 140 years later two scientists made the first global warming previsions: doubling of the carbon dioxide at the beginning of the twenty-first century and a 2,5° increase of the average temperature. 90% of the world’s carbon monoxide is due to the combustion of the fossil energy (petroleum products, coal, natural gas) and is therefore directly related to energy consumption.
This new notion of global warming will therefore bring to light new solution the preserve the planet: using renewables energies, waist management, recycling. Being aware of the global warming make people think differently, and created new needs to the customers and an opportunity window for the entrepreneurs on the renewables energies market.
In the beginning of the 2000s two engineers of the Silicon Valley come up with the vision of the car of the future with zero emissions. In 2006, Elon Musk, Martin Eberhard and Marc Tarpenning launched the first sport electric vehicle branded Tesla: the Roadster. Tesla’s mission is to help the world in the transition to the sustainable transport “I thought: ‘well, what are some of the others problems that are likely to must affect the future of the humanity?’ Not from the perspective, ‘what’s the best way to make money?’”(Elon Musk, Tesla Co-Founder and CEO).
Tesla Motors was founded in 2003; Tesla had launched different cars with high-end edition. Tesla Motor Car S had received a ‘Car of the year’ award and customers gave high rating to this car. Beside this most of the Tesla Competitors bankrupt and their production stopped. Tesla became more profitable company of the year.
Assume the perspective