Thailand Pest
SAMSUNG
ELECTRONICS
IN
THAILAND
Final Case
Chun Tao
Anthony Park
Kunihiko Mikuriya
Matthew Kostiak
Luís Hidalgo
Executive Summary
This case focuses on the valuing Samsung Electronics, which is a major worldwide manufacturer of consumer electronics, and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data, ranging from macroeconomic to cultural, as well as other related materials such as industrial data and the company’s Financials. The selection of the case’s background information was based on several engaging factors involved. First off, Thailand is of a particular interest even among other Southeast Asian emerging markets. As you will see within the case document, Thailand contains several factors that not only magnifies its political/economic risk, but also make its risk profile more difficult to measure. Secondly, Thailand’s mobile phone market is a fairly complicated one when compared with those of its regional neighbors, with an intricate mixture of opportunities and obstacles. The combination of these factors creates a favorable case environment to pursue our main learning objectives for the case, which is as follows.
Learning Objectives of the Case:
1. Retrieval of relevant/significant data-This case will give students some first-hand experience in professional level data screening. They will have to seep through the considerable amount of case documents and exhibits given within the case to retrieve the few relevant data that will be used to assess the project as well as the company. A considerable amount of the information may prove to be redundant, depending on the student’s approach.
2. Multi-tiered measurement of risk-The complexity of Thailand’s risk profile, as well as the special conditions associated with the nation’s mobile phone market, will make risk assessment more
ELECTRONICS
IN
THAILAND
Final Case
Chun Tao
Anthony Park
Kunihiko Mikuriya
Matthew Kostiak
Luís Hidalgo
Executive Summary
This case focuses on the valuing Samsung Electronics, which is a major worldwide manufacturer of consumer electronics, and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data, ranging from macroeconomic to cultural, as well as other related materials such as industrial data and the company’s Financials. The selection of the case’s background information was based on several engaging factors involved. First off, Thailand is of a particular interest even among other Southeast Asian emerging markets. As you will see within the case document, Thailand contains several factors that not only magnifies its political/economic risk, but also make its risk profile more difficult to measure. Secondly, Thailand’s mobile phone market is a fairly complicated one when compared with those of its regional neighbors, with an intricate mixture of opportunities and obstacles. The combination of these factors creates a favorable case environment to pursue our main learning objectives for the case, which is as follows.
Learning Objectives of the Case:
1. Retrieval of relevant/significant data-This case will give students some first-hand experience in professional level data screening. They will have to seep through the considerable amount of case documents and exhibits given within the case to retrieve the few relevant data that will be used to assess the project as well as the company. A considerable amount of the information may prove to be redundant, depending on the student’s approach.
2. Multi-tiered measurement of risk-The complexity of Thailand’s risk profile, as well as the special conditions associated with the nation’s mobile phone market, will make risk assessment more