The Aggressive Ad Agency
Abstract
We see advertising every where we go but have we ever paid attention to go what goes on behind close doors? In this paper we will analyze and summarize a case study where Rob Lebow has to make a decision whether or not Microsoft should get involved with a certain company. We will also discuss what choices were available to Rob Lebow and what we would have done and why we would do such a thing if we where in their position.
The Aggressive Ad Agency Summary Our cause study deals with Rob Lebow, who was a director of corporate communications for Microsoft Corporation, which is located in Redmond, Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma. In his need to excel he searched for outside help in conducting an agency review, Rob Lebow had high expectations in the volume of response he would have received. One company Rossin Greenberg Seronick & Hill (RGS&H) stood out amongst all applicants. This was a very young company that was under the leadership of its president, Neil Hill. It only had been in existence for only 5 years. What was very impressive to Rob Lebow was that their business worth was strong with over $26 million dollars business worth. Not only that but it had a growth rate of 65 percent for the past year. RGS&H was a company based in England but had sought to become more of a national force, by going after high tech industries. Something that RGS&H had done to further strengthen their level of expertise was to grant the employment of Jamie Mambro and Jay Williams who were previously employed by another firm called Leonard Monahan Saabye which had provided services to one of Microsoft’s main competitors Lotus Corporation. After Neil Hill sending Rob Lebow two letters and many phone calls, he finally sent a flier which included round-trip airline
We see advertising every where we go but have we ever paid attention to go what goes on behind close doors? In this paper we will analyze and summarize a case study where Rob Lebow has to make a decision whether or not Microsoft should get involved with a certain company. We will also discuss what choices were available to Rob Lebow and what we would have done and why we would do such a thing if we where in their position.
The Aggressive Ad Agency Summary Our cause study deals with Rob Lebow, who was a director of corporate communications for Microsoft Corporation, which is located in Redmond, Washington. Rob Lebow also helped administer the $10 million which were for the advertising budget. He is used to dealing with aggressive ad agencies but this time he encountered a dilemma. In his need to excel he searched for outside help in conducting an agency review, Rob Lebow had high expectations in the volume of response he would have received. One company Rossin Greenberg Seronick & Hill (RGS&H) stood out amongst all applicants. This was a very young company that was under the leadership of its president, Neil Hill. It only had been in existence for only 5 years. What was very impressive to Rob Lebow was that their business worth was strong with over $26 million dollars business worth. Not only that but it had a growth rate of 65 percent for the past year. RGS&H was a company based in England but had sought to become more of a national force, by going after high tech industries. Something that RGS&H had done to further strengthen their level of expertise was to grant the employment of Jamie Mambro and Jay Williams who were previously employed by another firm called Leonard Monahan Saabye which had provided services to one of Microsoft’s main competitors Lotus Corporation. After Neil Hill sending Rob Lebow two letters and many phone calls, he finally sent a flier which included round-trip airline