SYNTHESIS
Sun Tzu’s The Art of War Writing taught us, and make us realized so many things. We live in a world that is full of competition. Therefore, this writing of Sun Tzu is very useful not just in the military troops but also in our personal life especially our battle when we are engaging business.
There are lot of strategies and ideas that we can get from The Art of War Writing. As what is written in the summary that I have read in this chapter, it was stated there that “Know your enemy, and know yourself, and in a hundred battles you will never be defeated.” Therefore, in order for us to win the competition, we have to know the strengths and weaknesses that we had and to what are the strengths and weaknesses that our competitors has, because when you are ignorant about yourself and to your competitors you are sure to be defeated. Also with the opportunities and threats, we also have to consider it in order for us to win battles. “Avoid strength and strike weakness” this means that the strength that your enemy has is your threats that must be avoided, and the weaknesses that your enemy has, will be your strength that you can defeat them. Through this realization, we come up with the SWOT Analysis, know the condition and trends of your competition before entering or attacking them because when you are too hot in attacking your competitor you are surely be defeated.
Just like in a war, you have to plan first what will be your strategies and action that you are going to prepare before attacking your opponent because just like in managing an organization or company, proper planning is important in order for you to achieve your goals and objective. Avoid your plans and your information discover by your opponent because if this will happen it will ruin everything. Your strategies, tactic and techniques will be useless. You are just wasting the opportunities and possibilities to defeat your enemies. You plan for strategies to