The Bargaining Power of Supplier of Mcdonalds
Supply Chain Management
ADM 4620
Group Project- McDonald's
Lecture Name: DR.ERNESTO DIMACULANGAN
Student's Name: Li Yi Yang (1006D3UBA002)
Zhang Heng (0901D3UBS008)
Li Bo (0706D1UBS003)
Li Jie (1006D4UBA002)
Due Date: 06th, September, 2010
Table of Context
Introduction 3
McDonald's Background 4
McDonald's Strategy 5
McDonald's Business Process 6
Customer service management 6
Procurement process 6
Product development and commercialization 7
Manufacturing flow management process 7
Physical distribution 8
Outsourcing/ partnerships 8
Performance measurement 8
Supply Chain 9
McDonald's Supply Chain 9
McDonald's Supply Chain in Indian 12
McDonald's Supply Chain Challenges and its Potential impacts 14
Even stronger focus on freshness and quality 14
On-going product innovations 15
Strong customer demand fluctuations based on promotions 16
Order- and inventory management restaurant – DC – supplier - raw material supplier 18
Bull Whip effect 19
Change Management in a de- centralized structure 20
Methods for Solve Problems 20
Build the quality supervised system 20
Build the detailed R&D process 22
Improve the level of marketing promotion and forecast 23
Build the direct supply system 25
Build the decentralized structure 26
Recommendation 27
Conclusion 28
References 29
Introduction
In this report, our team chooses to delve into the success of the global company- McDonald's. McDonald's is one of the most well known brands in the world.
The objective of this report is to understand how supply chain management applied into real business in McDonald's. We will through the problems mainly analysis supply chain in McDonald's and its significance in real life and also will explain the successful reason of McDonald's how to use supply chain in their business. McDonalds are a multinational firm and their subsidiary company throughout all over the world, so McDonald's should have a perfect supply chain.
McDonald's Background
McDonald's is one of only a handful of brands that
ADM 4620
Group Project- McDonald's
Lecture Name: DR.ERNESTO DIMACULANGAN
Student's Name: Li Yi Yang (1006D3UBA002)
Zhang Heng (0901D3UBS008)
Li Bo (0706D1UBS003)
Li Jie (1006D4UBA002)
Due Date: 06th, September, 2010
Table of Context
Introduction 3
McDonald's Background 4
McDonald's Strategy 5
McDonald's Business Process 6
Customer service management 6
Procurement process 6
Product development and commercialization 7
Manufacturing flow management process 7
Physical distribution 8
Outsourcing/ partnerships 8
Performance measurement 8
Supply Chain 9
McDonald's Supply Chain 9
McDonald's Supply Chain in Indian 12
McDonald's Supply Chain Challenges and its Potential impacts 14
Even stronger focus on freshness and quality 14
On-going product innovations 15
Strong customer demand fluctuations based on promotions 16
Order- and inventory management restaurant – DC – supplier - raw material supplier 18
Bull Whip effect 19
Change Management in a de- centralized structure 20
Methods for Solve Problems 20
Build the quality supervised system 20
Build the detailed R&D process 22
Improve the level of marketing promotion and forecast 23
Build the direct supply system 25
Build the decentralized structure 26
Recommendation 27
Conclusion 28
References 29
Introduction
In this report, our team chooses to delve into the success of the global company- McDonald's. McDonald's is one of the most well known brands in the world.
The objective of this report is to understand how supply chain management applied into real business in McDonald's. We will through the problems mainly analysis supply chain in McDonald's and its significance in real life and also will explain the successful reason of McDonald's how to use supply chain in their business. McDonalds are a multinational firm and their subsidiary company throughout all over the world, so McDonald's should have a perfect supply chain.
McDonald's Background
McDonald's is one of only a handful of brands that
References: Holweg, M. and Pil, F. (2001), ‘Successful Build-to-Order Strategies start with the Customer ', MIT Sloan Management Review, Fall issue, Vol. 43, No. 1, p. 74-83 Holweg, M Parry, G. and Graves, A., Eds. (2008), 'Build to Order: The Road to the 5-Day Car ', London: Springer Verlag. Beamon, B.M (1996), "Performance measures in supply chain management", Proceedings of the 1996 Conference on Agile and Intelligent Manufacturing Systems, Rensselaer Polytechnic Institute, Troy, New York, NY Christopher, M Johnson, J.B. , Randolph, S (1995), "Brief: making alliances work – using a computer-based management system to integrate the supply chain", Journal of Petroleum Technology, Vol. 47 No. 6, pp.512-13 Maskell, B.H Slack, N. (1991), The Manufacturing Advantage, Mercury Books, London McDonald 's Corporation (2008) McDonald 's Corporation UK (2008). Eat Smart/What 's On/Good News (online). Available at: http://www.mcdonalds.co.uk/ Retrieve April 28, 2008 Lee, Hau L., and V