the conservative okb
Problem 1
THE CONSERVATIVE OKB
This problem covers the following topics:
Strategic Entrepreneurship (Chapter 13)
Strategic Management (Chapter 1)
The External Environment (Chapter 2)
The Internal Environment (Chapter 3)
The Business Level Strategy (Chapter 5)
Orang Kampong Sdn Bhd: The story for an entrepreneur
This case is about an entrepreneur who is rather apprehensive of innovation and expansion…………….
Traditional Medicine has been in the declining stage of the Product Life Cycle since the late eighties but is now making a fast comeback. Malaysian consumers are now very health conscious and are very knowledgeable about the type of medicine that they choose to consume. This is because of several health campaigns organized by both government & non-governmental bodies. The internet is also a major source of knowledge and can also be said to be the catalyst for consumers’ choice for purchases. The information generated through the internet can either entice or repel consumers’ choices. The recent hype about the danger of chemicals has opened doors for the flooding of traditional medicine into the country. Medical care via the more holistic traditional methods have been regaining importance as an alternative to Western/Modern medicine as more and more clinical reports from the West support the value of traditional medicine.
The Traditional Malay Medicine (TMM) is also gaining momentum in this industry. Five reputable chain retailers and hundreds of family businesses have been in operation for at least a quarter of a century in the TMM in Malaysia. Among the reputable chain retailers is the Orang Kampong Sdn Bhd (OKB) which competes on cost leadership business strategy. It has remained the most renowned TMM provider since the 1980s and is the market leader for TMM. The other smaller players in this market are made up of hundreds of small family businesses operating single outlets in the villages (‘kampong’) and along the streets of the wet
THE CONSERVATIVE OKB
This problem covers the following topics:
Strategic Entrepreneurship (Chapter 13)
Strategic Management (Chapter 1)
The External Environment (Chapter 2)
The Internal Environment (Chapter 3)
The Business Level Strategy (Chapter 5)
Orang Kampong Sdn Bhd: The story for an entrepreneur
This case is about an entrepreneur who is rather apprehensive of innovation and expansion…………….
Traditional Medicine has been in the declining stage of the Product Life Cycle since the late eighties but is now making a fast comeback. Malaysian consumers are now very health conscious and are very knowledgeable about the type of medicine that they choose to consume. This is because of several health campaigns organized by both government & non-governmental bodies. The internet is also a major source of knowledge and can also be said to be the catalyst for consumers’ choice for purchases. The information generated through the internet can either entice or repel consumers’ choices. The recent hype about the danger of chemicals has opened doors for the flooding of traditional medicine into the country. Medical care via the more holistic traditional methods have been regaining importance as an alternative to Western/Modern medicine as more and more clinical reports from the West support the value of traditional medicine.
The Traditional Malay Medicine (TMM) is also gaining momentum in this industry. Five reputable chain retailers and hundreds of family businesses have been in operation for at least a quarter of a century in the TMM in Malaysia. Among the reputable chain retailers is the Orang Kampong Sdn Bhd (OKB) which competes on cost leadership business strategy. It has remained the most renowned TMM provider since the 1980s and is the market leader for TMM. The other smaller players in this market are made up of hundreds of small family businesses operating single outlets in the villages (‘kampong’) and along the streets of the wet