Firstly, sport has the potential to be a source for the generation of increased income for the region, if it is marketed in an effective manner so as to attract sponsorship from local and foreign corporations, along with international government assistance. Along with this, with the increased leisure time available to persons nowadays, the region should try to use sporting activities as a means of attracting tourists to the region, which would not only generate income for the sporting bodies but also for a number of other industries such as the hotel, airline and food sectors. This can be witnessed from the amount of tourism that was generated during the 2007 Cricket World Cup, which brought thousands of people to the region and generated a significant amount of business for locals.
Sporting activity can also be used as an avenue to a higher education, as a number of well-known Caribbean sportspersons have obtained full scholarships to foreign universities, who have not only provided them with the opportunity to be exposed to top-class training facilities and professional expertise but also has exposed them to the opportunity of gaining a higher level of education. It can therefore be stated, that academic excellence is now not the only way by which poorer students can obtain opportunities to better themselves with a university education. Also as local athletes are trained abroad, they can also bring back a wealth of expertise obtained from exposure abroad, which can be used to develop the sport further regionally.
The growth of sport in the region has also lead to sport being a source of