The Controversial Chapter In The Book, Reasons, By Bernard Roth

The second chapter in the book, Reasons are BS, is an interesting and somewhat controversial chapter. The author of The Achievement Habit is Bernard Roth. He is a Professor of Engineering at Stanford University and director of the design school at Stanford. In the second chapter, Roth explains through personal experiences and experiences with his students, how reasons are BS. He also talks about why people think they need reasons and why they use them. Throughout this chapter Roth appeals to his audience very well. If his intended audience was college students then the language and stories he uses effectively gets his point across. Even though this chapter’s has some contradicting points, Roth does an excellent job supporting his main idea with logic, ethics and emotion.
In this chapter Roth uses logical appeals to get his point across. This
Eventually he realizes that he doesn’t need reasons he just needs to make different things a priority in his life. This shows Roth’s character and how he is the one to eventually realize his reasons were wrong and he learned from it. These experiences make his advice credible and trustworthy. He also shows that he is experienced and asserts his authority in this way. He does so in an effective way towards his audience. Roth uses stories that the reader can relate to and language that many of his readers most likely use. The chapter title language alone grabs the reader’s attention. Bernard Roth is a very knowledgeable person; he shows this by letting the reader know that he has messed up when it comes to his reasons as well. He isn’t perfect, but his failures can make the reader a better person. Lastly he shows his overall experience and knowledge by giving exercises to do to help his audience realize that reasons really are BS. He is backing up all of his stories and points with ways to help his audience see his