The Cross-Culture Management Strategy About Sino-Foreign
ORIENT ACADEMIC FORUM
The Cross-Culture Management Strategy About Sino-Foreign
Contractual Joint Venture
YANG Xichun1, LI Chunmei2
1. School of Management, Southwest University for Nationalities, China, 610041
2. School of Politics, Southwest Jiaotong University, China, 610031 yxc2109030@tom.com Abstract: With the development of economic globalization, the scale of foreign direct investment is expanding. Sino-foreign contractual joint venture becomes the main form of investment. It has been found that the key factors about success or failure of the Sino-foreign contractual joint not funds, technology and strategy of the enterprise, but cross-cultural management ability and level. This paper would like to study the problem of the cross-culture management and the Causes of problems. and then
I’ll gave the strategy about how to construct the cross-culture management .
Keywords: Sino-foreign contractual joint venture, cross-culture management, Cross-cultural conflict
1 Introduction
With the development of economic globalization and China’s access to WTO, multinational companies in order to achieve the optimal allocation of global resources, they’d like to direct investment in China.
Joint ventures in China spring up flourishing. At the same time, More and more Chinese enterprises abroad to the world marketing to seek greater development opportunities. The research shows that approximately 35%- 45% of the international joint venture in failure, the main reason is that the enterprise management ignores the impact of cultural difference. Therefore, how to effectively conduct cross-culture management has become a Sino-foreign contractual joint enterprise to face an important topic. Cross-cultural management refers to the different cultural group of related companies in the interaction process contradictions and conflicts, each function in enterprise management, join in aspects of cultural integration and corresponding measures can effectively
The Cross-Culture Management Strategy About Sino-Foreign
Contractual Joint Venture
YANG Xichun1, LI Chunmei2
1. School of Management, Southwest University for Nationalities, China, 610041
2. School of Politics, Southwest Jiaotong University, China, 610031 yxc2109030@tom.com Abstract: With the development of economic globalization, the scale of foreign direct investment is expanding. Sino-foreign contractual joint venture becomes the main form of investment. It has been found that the key factors about success or failure of the Sino-foreign contractual joint not funds, technology and strategy of the enterprise, but cross-cultural management ability and level. This paper would like to study the problem of the cross-culture management and the Causes of problems. and then
I’ll gave the strategy about how to construct the cross-culture management .
Keywords: Sino-foreign contractual joint venture, cross-culture management, Cross-cultural conflict
1 Introduction
With the development of economic globalization and China’s access to WTO, multinational companies in order to achieve the optimal allocation of global resources, they’d like to direct investment in China.
Joint ventures in China spring up flourishing. At the same time, More and more Chinese enterprises abroad to the world marketing to seek greater development opportunities. The research shows that approximately 35%- 45% of the international joint venture in failure, the main reason is that the enterprise management ignores the impact of cultural difference. Therefore, how to effectively conduct cross-culture management has become a Sino-foreign contractual joint enterprise to face an important topic. Cross-cultural management refers to the different cultural group of related companies in the interaction process contradictions and conflicts, each function in enterprise management, join in aspects of cultural integration and corresponding measures can effectively
References: [1]. Wen Jing, Li Tao. Cross-cultural Conflicts and Management of Joint Venture Enterprise. (3rd ed) Prices Monthly, 2010: 92(in Chinese) [2]. Zhen Zhubo. Management of Cultural Differences. .(1st ed) Economic Management, 2003:40(in Chinese) [3]. Xu Yang. Research on Cross-cultural Management of Sino-foreign Joint Ventures. (1st ed)Modern Business Trade Industry, 2010:26 (in Chinese) [4]. Lu Wei. Research on the Cross-culture Management in Daya Bay Nuclear Power Site. Wuhan: Huazhong University of Science and Technology, 4(2005),p16 31 (in Chinese) ～ 636