A German- Chinese Joint Venture in the Electronics Industry Analysis of the Underlying Intercultural Communication Differences
Case study:
A German- Chinese joint venture in the electronics industry
Analysis of the underlying intercultural communication differences
For:
The course of Intercultural Business Communication in China
The School of International studies
[STUDENT’S NAME]
Agenda
Agenda……………………………………………………………....................II
1 Introduction………………………………………..………………………1
2 Case description…………………............................................................1-2
3 Analysis of the case……………………………………………….……..3-6
3.1 Problems and underlying cultural differences
3.2 Solutions and recommendations
4 Conclusion…………………………………………………………………7
5 Literature………………………………………………………………….III
1 Introduction
China has a dynamic economy and a huge market that is attracting companies from all over the world. As a result, more and more Westerners are interested in learning about how to work with the Chinese. In the following paper intercultural communication differences between German and Chinese managers will be discussed upon a case study concerning a German- Chinese joint venture in the electronics industry, based in Shanghai. After the description, the case will be analyzed and finally the paper will present some solutions and recommendations that are aimed at preventing future tensions and making the cooperation more successful for the future.
2 Case description
At first glance, this highly successful joint venture in the electronics industry is going well. Research and development (R&D) is based in Germany, and production is based in China. The business is starting to be profitable. But tensions develop in the team, and an external consultant Mrs. Zhu is brought in to analyse the situation. She took interviews with both sides, with Mr. Meier, the German manager and Mr. Wang, the Chinese Manager. At first she asked Mr. Meier what kind of problems occurred in the last weeks, so Mr.
A German- Chinese joint venture in the electronics industry
Analysis of the underlying intercultural communication differences
For:
The course of Intercultural Business Communication in China
The School of International studies
[STUDENT’S NAME]
Agenda
Agenda……………………………………………………………....................II
1 Introduction………………………………………..………………………1
2 Case description…………………............................................................1-2
3 Analysis of the case……………………………………………….……..3-6
3.1 Problems and underlying cultural differences
3.2 Solutions and recommendations
4 Conclusion…………………………………………………………………7
5 Literature………………………………………………………………….III
1 Introduction
China has a dynamic economy and a huge market that is attracting companies from all over the world. As a result, more and more Westerners are interested in learning about how to work with the Chinese. In the following paper intercultural communication differences between German and Chinese managers will be discussed upon a case study concerning a German- Chinese joint venture in the electronics industry, based in Shanghai. After the description, the case will be analyzed and finally the paper will present some solutions and recommendations that are aimed at preventing future tensions and making the cooperation more successful for the future.
2 Case description
At first glance, this highly successful joint venture in the electronics industry is going well. Research and development (R&D) is based in Germany, and production is based in China. The business is starting to be profitable. But tensions develop in the team, and an external consultant Mrs. Zhu is brought in to analyse the situation. She took interviews with both sides, with Mr. Meier, the German manager and Mr. Wang, the Chinese Manager. At first she asked Mr. Meier what kind of problems occurred in the last weeks, so Mr.