'The Extraordinary Science Of Addictive Junk Food'

Authors write to make a point, and to influence the reader to agree with their argument, whether right or wrong. In the writings of Ethan Watters, Malcolm Gladwell, and Michael Moss the three authors write in order to influence our sense of right or wrong on certain situations. In all three articles the morally wrong, no matter how harsh, can be seen by doing right in some way, all three articles prove how some evil is a necessity. While the antagonist in these articles may appear to be in the morally gray area due to their excessive use of lies, manipulation, and taking advantage of a poor situation many may see their acts of deceit as an attempt for greater good. People lie, whether it is to get ahead or to prevent the burning of bridges
In Moss’ article he mentions how junk food companies learn of the negative affects their products have on the population but ignore it and continue to market to their fatty food to naïve children. Larger companies know that healthy food doesn’t sell so they sell their food as a necessity to kids who don’t know the negative effects, they lie in order to profit financially. But sometimes healthier options aren’t even an option at all for junk food companies and are often shut down immediately, an example of healthy alternatives failure would be burger king’s “Satisfries”. “Satisfries” was Burger Kings’ healthy alternative to their normal fries containing “20% fewer calories and 25% less fat than Burger King's classic fries, and 30% fewer calories and 40% less fat than McDonald's fries” (Jargon) but this healthy alternative managed to bitterly affect Burger Kings’ sales, stock, and reputation and were later recalled and ridiculed as the “saddest-fries”. Although some companies attempted to force healthy alternatives nonchalantly such as Kraft removing artificial ingredients or Coke replacing cane sugar with corn syrup, the change can be quite noticeable and few who notice the difference protest the new formula. The same can be seen in Moss’ article in which Kraft’s lunchables attempted to add vegetables but were later removed since “once in
By lying GlaxoSmithKline helped the Japanese get aid for depression, by manipulating their consumers junk food companies were able to make their consumer happy, and by taking advantage of muggers Goetz was able to spark the decreasing crime rate in New York. While it’s wrong to lie, manipulate, or take advantage of the naïve it is outweighed by the positive factors that it may carry with