Business Rivalry
Rivalry in which a business tries to get what other businesses are competing for at the same time - This includes their sales, profit, and market share by offering the best practicable combination of price, quality, and service. As a consequence of a battle for customers businesses become very competitive and are forced to find other means of becoming a better business, For example offering promotions and having a USP.
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The Effect & Importance of Business Rivalry
There are many factors that act together to determine the nature of competition within an industry. For example: Porter’s five forces is a tool developed for understanding where power lies in a business situation. This is useful, because it helps businesses to understand both the strength of their current competitive position, and the strength of a position they’re considering moving into.
One aspect of the forces is competitive rivalry: The number and capability of competitors is important to analyse as a business must be aware of it rivals. By doing so they can prepare for future money loss or decide on tactics they will use to ensure they remain in business or keep a positive cash flow. If a business has many competitors that offer equally attractive products and services, then they’ll most likely have little power in the situation since suppliers and buyers can go elsewhere for better deals. On the other hand, if the business has exclusive features to it or a USP, then they often have tremendous advantage.
Another aspect of the forces is threat of New Entry: A business’s power or position within the market affected by the ability of