The Film Gift The Cinema Lines In China Case Study
the Film Gift: the Cinema Lines in China
Background
Founded in 2011, the Wanda Cinema has become the largest cinema line in China within a decade. Young as a movie giant, Wanda plays a leading role in domestic movie market and it changes the way that Chinese audiences consume movies. How and why does Wanda develop as a representative in China’s movie industry? When plenty of movie fans flood into Wanda theatres across China, how does the private consumption of movies reflect from taste and class in China? In which level does the cultural supplier dominate the mass consumption?
Major research question
What can China’s movie giant tell us about the culture industry leading in cultural consumption?
Related literature
The boom of Wanda …show more content…
My hypothesis is that instead of producing and legitimating the unified cultural communities, Wanda has the advantages of (1) technology, (2) self-censorship, (3) pricing, (4) diversified creation, and (5) entertainment cooperation domestic and overseas. First, it invests large amounts of capital on introducing the advanced cinema technology from the West, such as Digital 3D iMAX, Dolby sound effects, etc. Those patented technology are exclusive to Wanda cinemas, which resulting in the hardware advantage. Then, in the service of film production, Wanda enjoyed self-censorship privilege by holding the producing and broadcasting lenses from authorities. This allows Wanda to enjoy a greater production and broadcasting space in the industry. The third point is the pricing strategy. Consumers have various access to the sales promotion of film tickets, including the cooperation with credit cards, catering industries, etc. As a young culture giants, how does it maintain the creativity of film production? Wanda applies many kinds of participatory tunnels to collect creation inspirations. For example, there is an online link for script collecting on the official website. There is also diversification of actor cultivation. Wanda Cinema releases not only popular domestic movies or imported …show more content…
In Bourdieu’s theory, taste is more than an individual preference but reflects cultural practices of a certain social group. As the biggest cinema lines in China, the customer survey in Wanda generally reflects the majority customers’ background. There are several aspects to consider, such as age group, gender proportion, region distribution, education background, etc. Those factors provide research materials to generalise the shared taste among the cinema visitors. In the meantime, the cinema industry takes efforts to advertise newly-released movies in the specific cinema.
China’s film and television industry produces a service package of production, publicity, cooperation with TV channels, cultural governance and censorship. Will there be a Bollywood in China?
Methodology
An empirical study on China’s movie
Background
Founded in 2011, the Wanda Cinema has become the largest cinema line in China within a decade. Young as a movie giant, Wanda plays a leading role in domestic movie market and it changes the way that Chinese audiences consume movies. How and why does Wanda develop as a representative in China’s movie industry? When plenty of movie fans flood into Wanda theatres across China, how does the private consumption of movies reflect from taste and class in China? In which level does the cultural supplier dominate the mass consumption?
Major research question
What can China’s movie giant tell us about the culture industry leading in cultural consumption?
Related literature
The boom of Wanda …show more content…
My hypothesis is that instead of producing and legitimating the unified cultural communities, Wanda has the advantages of (1) technology, (2) self-censorship, (3) pricing, (4) diversified creation, and (5) entertainment cooperation domestic and overseas. First, it invests large amounts of capital on introducing the advanced cinema technology from the West, such as Digital 3D iMAX, Dolby sound effects, etc. Those patented technology are exclusive to Wanda cinemas, which resulting in the hardware advantage. Then, in the service of film production, Wanda enjoyed self-censorship privilege by holding the producing and broadcasting lenses from authorities. This allows Wanda to enjoy a greater production and broadcasting space in the industry. The third point is the pricing strategy. Consumers have various access to the sales promotion of film tickets, including the cooperation with credit cards, catering industries, etc. As a young culture giants, how does it maintain the creativity of film production? Wanda applies many kinds of participatory tunnels to collect creation inspirations. For example, there is an online link for script collecting on the official website. There is also diversification of actor cultivation. Wanda Cinema releases not only popular domestic movies or imported …show more content…
In Bourdieu’s theory, taste is more than an individual preference but reflects cultural practices of a certain social group. As the biggest cinema lines in China, the customer survey in Wanda generally reflects the majority customers’ background. There are several aspects to consider, such as age group, gender proportion, region distribution, education background, etc. Those factors provide research materials to generalise the shared taste among the cinema visitors. In the meantime, the cinema industry takes efforts to advertise newly-released movies in the specific cinema.
China’s film and television industry produces a service package of production, publicity, cooperation with TV channels, cultural governance and censorship. Will there be a Bollywood in China?
Methodology
An empirical study on China’s movie