Preview

The Future of the Skincare Market in Brazil to 2017

Powerful Essays
Open Document
Open Document
671 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Future of the Skincare Market in Brazil to 2017
Marketreportsonbrazil.com presents a report on “The Future of the Skincare Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape” This report presents detailed analysis on the Skincare consumption trends in Brazil, historic and forecast Skincare consumption volumes and values at market and category level.

Synopsis

"The Future of the Skincare Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean’s extensive market and company research. This report presents detailed analysis on the Skincare consumption trends in Brazil, historic and forecast Skincare consumption volumes and values at market and category level. It also provides indispensable data on brand share, distribution channels, profiles of companies active in the global Skincare market along with latest industry news, in addition to mergers & acquisitions. This report brings together Canadean Intelligence's research, modeling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Skincare sales overall and to know which categories and segments are showing growth in the coming years.

Introduction and Landscape

Why was the report written?
• This report provides authoritative and granular data on the Skincare market in Brazil and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.

• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Jurlique Marketing
    • 2371 Words
    • 11 Pages

    Jurlique Marketing

    This report first describes the overall cosmetic industry, the market share of Jurlique’s skin care products and the growth trend. Then the macro and micro-environmental analysis are conducted before the detailed description of the products category. Following the target segmentation, some recommendations will be made.…

    • 2371 Words
    • 11 Pages
    Best Essays
    Read More
  • Better Essays

    swot analysis
    • 949 Words
    • 4 Pages

    swot analysis

    The beauty market is a growing market despite the high concentration of companies. Indeed, according to Kline1 “sales of the hand and body lotions category have grown at a CAGR of 1.4% from $1.9 million in 2006 to $2.1 million in 2012”. Additionally to that body lotion is a very used product, as a Mintel research had shown 81% of beauty product consumers use body lotion and 89% use 89%.2 Moreover the men beauty product market is still booming and there are some market shares left. Indeed, according to a Mintel marketing study 7% of American males use anti-ageing products and 59% of American men think that 59% care product can boost their self-confidence.3…

    • 949 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Park Avenue Skin Care
    • 2574 Words
    • 11 Pages

    Park Avenue Skin Care

    Bissi, S. (2011) The Canadian Cosmetics and Skin Care Market, GLOBALTRADE.net, retrieved on October 27, 2012, from http://www.globaltrade.net/f/market-research/text/Canada/Hygiene-Cosmetics-Health-Medical-Equipment-The-Canadian-Cosmetics-and-Skin-Care-Market.html…

    • 2574 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Analyzing and Planning on Expanding Overseas Cosmetics Market
    • 2794 Words
    • 12 Pages

    Analyzing and Planning on Expanding Overseas Cosmetics Market

    Cosmetic industry, perfume and personal care products can trace back to 16h century, ancient Roman and ancient Egyptian spread balm on to their bodies and even on their weapons. It also lights up our colorful daily life According to the analysis report of Euromonitor International, the value of cosmetics industry in year 2007 climbed up to US$290.90 billion (Euromonitor, 2008). This figure is still continually reaches a higher amount than previous year. It is the industry that not seriously influenced by the financial crisis staring at the late 2007. As a cosmetic company in Australia, we have full of interests aiming to the global market after the recovery of recent financial crisis. We have 4 developed countries the select from as our next market targets, Japan, France, Germany and Italy. These four countries are all known as both the large consumers and manufacturers.…

    • 2794 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Body Shop
    • 3850 Words
    • 16 Pages

    The Body Shop

    The cosmetic industry is one of the biggest industries in the world. The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion. There is a strong competition in this industry all over the world. To compete and obtain a competitive advantage, companies have to invest a lot. They always have to innovate, to invest in advertising campaign in order to be known and to be successful. The Body Shop decided to be different, their products are natural, it is an ethical organisation, associated with environmental friendliness.…

    • 3850 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Final Version Of Max Factor
    • 6831 Words
    • 22 Pages

    Final Version Of Max Factor

    As there are more and more foreign new cosmetics and skincare brands enter the local market, especially the cosmetics brands from Korea are continued to get in. As a result there is a keen competition among brands.…

    • 6831 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing and Aesop
    • 12023 Words
    • 39 Pages

    Marketing and Aesop

    The cosmetic industry worldwide seems to be continuously developing, now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives. Aesop is the trading name of a range of skin care products from Australian company Aesop Retail Pty Ltd. Aesop was founded by hairdresser Dennis Paphitis in 1987 in the city of Melbourne. It is an Australian based super premium cosmetic company that has significant presence in Asia-Pacific, Australia and North America with the capability of generating A$49 million revenue in 2012. The objective of the report is to incorporate marketing theory with in-depth research that makes up a strategic marketing plan to provide relevant and sufficient information about doing business in Italy. This report is performed to investigate the company’s performance with the macro environment, industry environment and customer’s base in Italy. It will be shown in frameworks such as PESTEL analysis, Porter’s Five Forces, customer analysis and market segmentation for investigating the appropriate strategy. For analytical purposes, this report uses marketing frameworks such as SWOT and VRIO analysis, possibility statements, Ansoff matrix, product life cycle concept (PLC), Porter’s generic competitive strategies and SMART marketing objectives to demonstrate the trends and methods of Aesop in order to achieve the objectives. It is found that Aesop can access the Italian market by direct export to increase selling and gain more target market. For the marketing mix strategies, it is recommended that the product should focus on skincare product for unisex with minimalistic…

    • 12023 Words
    • 39 Pages
    Good Essays
    Read More
  • Good Essays

    Amore Pacific Case
    • 790 Words
    • 4 Pages

    Amore Pacific Case

    AmorePacific (AP) performed admirably in its home market due to a multitude of reasons. Most notably is its ability to adapt to external pressures whether it is changes in consumer preferences, fluctuations in economic activity or the threat of new competition. Over time, Korean consumer preferences shifted significantly with Korean women seeking “styles and trends they could call their own.” AP met this by leveraging off the “Buy Korean” post Asian financial crisis wave whilst tapping into the Korean philosophy that “the body and mind are one.” This was achieved through “cosmeceuticals” that promised health and beauty benefits beyond traditional masking. Also, AP was familiar with consumer demand for skin care as skin care dominates the Korean market more than anywhere in the world AP particularly excelled in this area not only due to its deep manufacturing experience and significantly vertically integrated backward business model, but also because they succeeded to meet the needs of Korean women. Korean market was characterized by the popular in Asia skin whitening cosmetics, also the using of greenish base makeup products, which were used nowhere else in the world. Another difference would be that, while Western women liked using all in one products, Korean women prefer using diversity of cosmetic products. It was found by Loreal that Koreans like using around 20 producs a day. AP particularly excelled in this area due to its deep manufacturing experience and significantly vertically integrated backward business model.…

    • 790 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Marketing Report of L'Oreal Paris Essay Example
    • 4310 Words
    • 18 Pages

    Marketing Report of L'Oreal Paris Essay Example

    This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore, this report also indicates the macro and micro environment and major competitors. The most significant factors in macro environment are economic, cultural and demographic forces. In this case, it will be also providing the reason and some evidence that explain how these factors are affecting L’Oreal Paris. Otherwise, for, micro environment, this report only discuss between customer and competitors. Next, there is a significant evaluation of the product analyse with reference to the type of products, the three level of products, the branding strategies, and what types of packing and labelling that L’Oreal Paris provided. In addition, a complete analysis of target segment and how current product influence buyer behaviour and meet difference needs and wants. Later on, L’Oreal Paris needs to consider and build the marketing mix to attract more consumers. It includes a brief evaluation of the price, place, promotion and products. Some recommendations associated with several aspects are also provided at the end of this report. The sources of information were collected from academic journals and text book as secondary data.…

    • 4310 Words
    • 18 Pages
    Best Essays
    Read More
  • Powerful Essays

    The Internationalization of Natura
    • 2337 Words
    • 10 Pages

    The Internationalization of Natura

    • 177 million units sold in Brazil and abroad in 2004 (33.5% increased on 2003) and cumulative growth over previous 3 years was 117%…

    • 2337 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    marketing plan
    • 4055 Words
    • 17 Pages

    marketing plan

    To develop successful strategies and action programs, marketers need up to date information about the environment, the competition and the marketers segments to be served. Often analysis of internal data is the starting point for assessing the current marketing situation, supplemented by marketing intelligence and research investigating the overall market, the competition, key issues and threats and opportunities issues.…

    • 4055 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Garnier: Hairdressing and Hair
    • 12905 Words
    • 52 Pages

    Garnier: Hairdressing and Hair

    This case study also helps in getting an overview of the Indian skin care and hair care market scenario, its growth trends, future prospects and opportunities available.…

    • 12905 Words
    • 52 Pages
    Powerful Essays
    Read More
  • Good Essays

    Positionning Analysis Herborist
    • 928 Words
    • 4 Pages

    Positionning Analysis Herborist

    The respondents are divided into four age groups. The division of age group is based on the situation of their skin. Young people under 17 years need only basic cosmetic care for their skins. The people at the age group from 18 to 25 years need deep cosmetic care for their skin because their skin is changing to mature skin. The ages from 26 to 35 need deeper cosmetic care because their skin already needs special treatment to maintain youthful appearance. The ages over 36 years old need overall cosmetic care to prevent any damages caused by growing old. The survey results show the main age groups of respondents are the age covering from 18 to 25 and from 26 to 35, in which the number of respondents is 151 and 187. Next age group is over 36 years old and the number of respondents is 98. And the number of respondents in age group under 17 is 20.…

    • 928 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Competitive Analysis of Face Wash and Fairness Products Company‘S Name: Ratan Ayurvedic Sansthan
    • 9862 Words
    • 40 Pages

    Competitive Analysis of Face Wash and Fairness Products Company‘S Name: Ratan Ayurvedic Sansthan

    This is to certify that this internship report on the title “Comparative Analysis of Face wash and Fairness cream products” is a bona fide work of Ms Dimple Jethwani under my guidance and support .This report is a part of MBA course with specialization in Marketing stream and the content and the work done is genuine with respect to the information covered and thought expressed.…

    • 9862 Words
    • 40 Pages
    Good Essays
    Read More
  • Good Essays

    Product Launch Cosmetics in Russia
    • 13699 Words
    • 55 Pages

    Product Launch Cosmetics in Russia

    Throughout this paper, an insight will be provided in how to enter a B.R.I.C. – market with a skincare product. This paper will focus on Russia as one of the emerging economies and a country in transition to integration in international associations. Yannick Peeters 08/12/2010…

    • 13699 Words
    • 55 Pages
    Good Essays
    Read More

Related Topics