Perhaps part of The Goal’s allure is the fictional novel format in which it is written, setting it apart from other books focused on explaining a method. The novel starts with its main character, Alex Rogo, struggling to create success for a manufacturing plant making some fictional product and a threat that if they don’t turn the plant around in three months, the plant will be shut down. No matter what Alex and his merry band of managers do to improve productivity, they continue to struggle with meeting customer delivery commitments at a profitable price point. Until Alex fortuitously reconnects with his old physics professor in an airport waiting lounge who offers sage but somewhat obtuse advice, all hope seems to be lost.
It is Alex’s realization that a business’ sole purpose is to …show more content…
The techniques offered in the book stem from simple logic and common sense, both of which are needed in any business field, and it is Goldratt’s genius that he can shape simple logic into advanced tools to solve major problems. Further, not only is the book applicable across business lines, but is almost time…?? The Goal is not the most recent publication, and one even from before the Internet era, but still worthwhile to read. The industrial world has changed drastically since the time the book was written, with businesses now having the ability to break up a process, digitize it and outsource it to various parts of the world where they can be done (for cheapest price and best quality) simultaneously and delivered back in one piece. However, constraints and bottlenecks have not disappeared, and that is where The Goal provides the best