David Jones Limited (DJS) is an Australian retailer tracing its origins back to 1838 when it first opened in Sydney to sell “the best and most exclusive goods” (DJS, 31 Oct. 2009). It has since expanded to become a national retail chain comprising of nearly 40 premium department stores. The subject of this analysis is a strategic business unit (SBU) that is playing an increasingly important role in the company’s future growth strategy; namely the provision of financial services. As the result of a strategic alliance with American Express (AMEX), DJS launched the David Jones American Express (DJA) card in 2008 (ASX Media Release, 20 February 2008). To effectively analyse the value proposition of this SBU and product it is important to first examine the overall value proposition of the company. As defined by Kotler, a company’s value proposition is the set of benefits which it promises to deliver to consumers in order to satisfy their needs (Kotler et al. 2009). In the case of DJS these core benefits are the provision of an “empowering level of customer service”, a distinctive store ambiance, a unique and high quality product range and international brand portfolio offered at competitive prices, and a mission statement to “be the best full line, differentiated department store” (DJS Enterprise Agreement 2006). Key aspects of this proposition include the company’s focus on quality, luxury and aspiration. In terms of Maslow’s hierarchy of needs it demonstrates a desire to deliver an experience and array of products which satisfy needs of belongingness and self-esteem in a potential buyer (Maslow 1954). It also forms the basis for the company’s positioning strategy and its marketing orientation towards customer satisfaction (AFR Boss Magazine, October 2009, p.22). The company strives to deliver these key benefits to a primary target market consisting of “three generations of women (daughter, mother, grandmother) from households with above average disposable…
The first Eaton store was founded in 1869. Eaton was the first retailer to sell merchandise for cash at fixed prices rather than by the credit and barter system. What once was an advantageous strategy to the brand, has slowly become the source of its progressive revenue losses. Now, due to specialized stores and increased competition, Eaton’s must restructure itself in order to continue being a major player in the retail industry.…
David Jones is strategically placing itself for brand positioning. It wants the customers to believe that it is an ‘Affordable Luxury’. In alignment with this strategy, store needs to be broken into segments and the niche sales staff must cater to the individual departments (Strawczynski 2008). At the retail level, the company can execute its strategies and plan of action in accordance with the market trends, which…
‘Retail shopping is not dead. Bad retail shopping is’ says Ian Moir. His plan for David Jones involves several key strategies including…
Harrison’s is a multi-line traditional department store which deals mainly with men’s, women’s, and children’s clothing. It is one of the largest privately owned retail stores in Australia. It was founded in Sydney as Harrison Brothers Corporation on September 15, 1898, by Aubrey and William Harrison. Recently, the store has expanded to include household furnishings and other items for the home. The long term goal of the company is to become the leading chain of department stores in NSW, selling moderate to better priced merchandise to middle class, fashion conscious customers. The company is highly decentralised and maintains a very small corporate office.…
The Harrison Brothers is a multi line traditional department store that is over 100 years old. Their existing business plan has been successful since 1898 and has allowed Harrison Brothers to become one of the largest privately owned retail chains in the U.S. Their staple products are been men’s, women’s and children’s clothing. However, the store has considered expanding new items, adding household furnishings recently. James Harrison, the current CEO has an MBA education and has realized that the company must reinvent itself. The same model that has worked for the past century has become outdated.…
Draw up a short mission statement for the HR function in an identified organisation you are familiar with consisting of five clear and distinct statements. Each should reflect your view of current and future priorities. Go on to justify your choice, making reference to major developments in the organisation's business environment.…
Marks and Spenser is the largest retailer in UK, and 43rd in the world. The company owns more than 1103 stores, of which 703 - in the UK, and the remaining 400 in 44 other countries (Marks & Spencer, 2013). M&S has been known as a manufacturer of clothing, but since the 2000s, the company developed in other areas, including: food, household good, financial services. In 1998, M&S became the first British retailer profit of which exceeded £ 1 billion (Bevan, 2002). This essay will focus on origin and key developments. Also, it will touch on strengths, weaknesses, opportunities and the threats the organization faces.…
Human resource department is the field that takes control of training and overseeing employees. Therefore, it is important for HR personnel to develop and maintain some skills and knowledge in that field. Based on the CIPD HR professional map, there are some strategies, insights and solutions that can be followed. One of them is to ensure that Individuals understand the organization 's external goals and objectives and the different functions within it. Through understanding what should be done, employees will be able to focus on what they can do to help their organizations. Moreover, promoting leadership among teams and encouraging people to lead and make decisions is one of the most successful strategies used nowadays to define a response.…
The objective of this report is to show the role of the Human Resource Team in regard to negotiating change at Northern County Dairies. It is not about the day to day processing of paperwork but about consciously seeking to contribute to the organisation and the direction it wants to take. The report will identify the businesses needs, understand why change is necessary, identify the firm’s bargaining position and produce a strategy on how to manage the proposed changes.…
1) Evaluate the various claims made by the union and counterclaims made by the company regarding the charges of unfair labor practices. Which of the arguments are most persuasive?…
Read the two cases at the end of this book regarding Lincoln Electric and Southwest Airlines. Then using Exhibit 1.1 as a guide, make an illustration that identifies the stakeholders of each company and shows the relative importance of each stakeholder to each company. To complete this assignment, you can gather your information materials in this chapter, the cases at end of the text, and from other sources, including newspapers, magazines, the internet, and your own experience. If you are unable to obtain information you feel is relevant, make assumptions based on your best judgment. Note any major assumptions you make.…
P1.3- Evaluate the roles and responsibilities of line managers at the Harrods human resource department…
Produced in partnership with the World Federation of People Management Associations (WFPMA) and the North American Human Resource Management Association (NAHRMA)…
During 1960's and 1970's the IBM Selectric typewriter series was very popular around the world. Over the course of the decades electric typewriters have been replaced by personal computers, printers, and word processing software .IBM select strategic planning and now you can see the reputation of IBM and the business of them in the market.…