The Impact of Big Data upon Sales and Marketing
Article on
How Big Data will Impact Sales and Marketing?
By,
Ashwani Singh
NMIMS-PGDM
Batch(2013-15)
“Customer is King” is the fundamental apostle of marketing and sales function in any given business organization. Marketing & sales are always based on some basic principles: understanding customers, designing products and services according to the customer needs, delivering the quality product and building trust. From the very early stages the basic concept of marketing remained the same i.e. all activities should be customer centric and result oriented.
As a marketer we have to satisfy the customers by bridging the gap between the available products and services and their current needs. From the past decade the only thing that has changed quite dramatically is the way in which marketers have to approach achieving these goals. Organizations today need overwhelming amounts of data. The complexity in the data analysis is increasing with rapidly changing consumer behavior. This could mainly be attributed to the revolution in the various field like rapid changes in the consumption patterns, availability of alternatives, stringent quality standards, etc which could only get tracked by applying the latest tools provided by the technological advancement.
Advent of tablets and smart phones has digitally empowered the consumer. They can engage with the various service and product providers and consume content through an ever widening range of devices and platforms. Similarly the marketer on the other hand could also become privy to all this data getting generated. The only challenge is to streamline the data in such a way so that it adds value to the various consumer wants and needs. Here comes the role of big data. There were always ways and opportunities for a marketer to deliver to the targeted consumer base. What they often missed is the full view of the scenario. The holistic view of the situation was lacking in the
How Big Data will Impact Sales and Marketing?
By,
Ashwani Singh
NMIMS-PGDM
Batch(2013-15)
“Customer is King” is the fundamental apostle of marketing and sales function in any given business organization. Marketing & sales are always based on some basic principles: understanding customers, designing products and services according to the customer needs, delivering the quality product and building trust. From the very early stages the basic concept of marketing remained the same i.e. all activities should be customer centric and result oriented.
As a marketer we have to satisfy the customers by bridging the gap between the available products and services and their current needs. From the past decade the only thing that has changed quite dramatically is the way in which marketers have to approach achieving these goals. Organizations today need overwhelming amounts of data. The complexity in the data analysis is increasing with rapidly changing consumer behavior. This could mainly be attributed to the revolution in the various field like rapid changes in the consumption patterns, availability of alternatives, stringent quality standards, etc which could only get tracked by applying the latest tools provided by the technological advancement.
Advent of tablets and smart phones has digitally empowered the consumer. They can engage with the various service and product providers and consume content through an ever widening range of devices and platforms. Similarly the marketer on the other hand could also become privy to all this data getting generated. The only challenge is to streamline the data in such a way so that it adds value to the various consumer wants and needs. Here comes the role of big data. There were always ways and opportunities for a marketer to deliver to the targeted consumer base. What they often missed is the full view of the scenario. The holistic view of the situation was lacking in the