Film Industry Analysis Paper
The demographical aspect of action moviegoers are mainly in the age rang of 18 – 34. The gender of action fans consists in a larger percentage of male. The female percentage grows each year. Another demographical aspect is that most college graduates are moviegoers. The demographics are of larger families. Most moviegoers consist of professional or managerial positions for employment. Another demographical aspect is that avid moviegoers are more social awareness.
The geographical area consists higher in the urban and suburban areas of moviegoers. I will have my company located in Southern California. I will have the theatrical and online streaming list throughout the US and reach out globally. The distribution of DVD release will mainly …show more content…
consist in the US.
The customers in my target market are frequent moviegoers.
The customers spend a large amount of their time online through social media and networking. Another large amount of time is spent watching TV. Customers also spend their time exercising. Customers also spend their time reading and taking classes. Customers also like to spend time with their family and …show more content…
friends.
The psychographic aspects of my customer’s lifestyles include being explorers and reformers. The explorer aspects are made of the younger demographic. They value difference and adventure. The reformer aspects include seeking freedom of restriction and growth. They are social ware and of independent judgment. Another psychographic aspect is the customer’s have higher income. The customer’s have a higher education level.
The change in technology has changed the way customers have shopped over the years. A large amount of shopping is done online. Another place for shopping is the retail outlets. The main retail outlets are Wal-Mart and Target. A large online retailer is Amazon. The three main online streaming is Amazon, Netflix, and Hulu. HBO has also been growing for online streaming. Online streaming is purchased monthly or yearly through subscription. New releases of movies come out each week on Tuesdays.
Customer’s biggest consideration when purchasing a product is the demand for the product. Another consideration is the brand of the product. The more popular the brand the more the customer will want. Another consideration is the product quality and price of the product. Another consideration is the customer service of the company. The product could be of good quality and the product can be passed by if the customer service is horrible. Another consideration is if the price is competitive amongst the competition. One of the biggest trade-off is the quality of the product. If the product is poor than it will be overlooked.
The market share for 2015 is 26%, The market share for 2004 is 21%.
The film industry accounts for one third of the market share. Action films are the number one grossed films. The target market consists of frequent moviegoers. The movie industry is a major contributor in the US economy.
In 2014 the movie industry brought in approximately $564 billion in the US. The next four years are projected to bring in $564 billion in sales. The total revenue from the film industry is projected to rise to 39 billion from 31 billion. The expected rate for each year grows a rate of 4% in the film industry.
The market will continue to change over the years. The biggest change in the market over the last decade is the increased change in Internet technologies. The change has allowed for multiple marketing platforms. The changes has allowed for multiple platform distributions. The market has allowed for increase in the way we gather data for
analysis.
The changes in the increased technological advances have made purchases easier and more convenience. Piracy has made it easier for consumers to not have to purchase the product out right. The consumers are pushing towards online streaming versus the sale of DVDs. The prices have lowered over the years making the product more affordable to consumers.
The customers are changing the product by the need for an online presence. The customer’s are opting out of cable. The product will have to be of good quality to keep up with the economy. The consumers will still seek out entertainment value of the product/service.
The social values have also changed over the years with the increase of online presence. The online presence has changed the aspect for a lot of companies.
The social values will still want a need for the entertainment value. The social views have a lot heavy want for social media and acceptance. The social value still looks for cultural and ci=community traits. The social value also wants to escape into the fantasy world of a movie.
The geographical area consists higher in the urban and suburban areas of moviegoers. I will have my company located in Southern California. I will have the theatrical and online streaming list throughout the US and reach out globally. The distribution of DVD release will mainly …show more content…
consist in the US.
The customers in my target market are frequent moviegoers.
The customers spend a large amount of their time online through social media and networking. Another large amount of time is spent watching TV. Customers also spend their time exercising. Customers also spend their time reading and taking classes. Customers also like to spend time with their family and …show more content…
friends.
The psychographic aspects of my customer’s lifestyles include being explorers and reformers. The explorer aspects are made of the younger demographic. They value difference and adventure. The reformer aspects include seeking freedom of restriction and growth. They are social ware and of independent judgment. Another psychographic aspect is the customer’s have higher income. The customer’s have a higher education level.
The change in technology has changed the way customers have shopped over the years. A large amount of shopping is done online. Another place for shopping is the retail outlets. The main retail outlets are Wal-Mart and Target. A large online retailer is Amazon. The three main online streaming is Amazon, Netflix, and Hulu. HBO has also been growing for online streaming. Online streaming is purchased monthly or yearly through subscription. New releases of movies come out each week on Tuesdays.
Customer’s biggest consideration when purchasing a product is the demand for the product. Another consideration is the brand of the product. The more popular the brand the more the customer will want. Another consideration is the product quality and price of the product. Another consideration is the customer service of the company. The product could be of good quality and the product can be passed by if the customer service is horrible. Another consideration is if the price is competitive amongst the competition. One of the biggest trade-off is the quality of the product. If the product is poor than it will be overlooked.
The market share for 2015 is 26%, The market share for 2004 is 21%.
The film industry accounts for one third of the market share. Action films are the number one grossed films. The target market consists of frequent moviegoers. The movie industry is a major contributor in the US economy.
In 2014 the movie industry brought in approximately $564 billion in the US. The next four years are projected to bring in $564 billion in sales. The total revenue from the film industry is projected to rise to 39 billion from 31 billion. The expected rate for each year grows a rate of 4% in the film industry.
The market will continue to change over the years. The biggest change in the market over the last decade is the increased change in Internet technologies. The change has allowed for multiple marketing platforms. The changes has allowed for multiple platform distributions. The market has allowed for increase in the way we gather data for
analysis.
The changes in the increased technological advances have made purchases easier and more convenience. Piracy has made it easier for consumers to not have to purchase the product out right. The consumers are pushing towards online streaming versus the sale of DVDs. The prices have lowered over the years making the product more affordable to consumers.
The customers are changing the product by the need for an online presence. The customer’s are opting out of cable. The product will have to be of good quality to keep up with the economy. The consumers will still seek out entertainment value of the product/service.
The social values have also changed over the years with the increase of online presence. The online presence has changed the aspect for a lot of companies.
The social values will still want a need for the entertainment value. The social views have a lot heavy want for social media and acceptance. The social value still looks for cultural and ci=community traits. The social value also wants to escape into the fantasy world of a movie.