Hsien-Che Lee Department of Business Management, Tatung University
40 ,Sec 3,Chung-Shan N. Rd, Taiwan City, Taiwan ROC hclee@ttu.edu.tw
Tsai-Hua Chuang Student of Graduate School of Management, Tatung University 40 ,Sec 3,Chung-Shan N. Rd, Taiwan City, Taiwan ROC teresa5797@yahoo.com.tw
ABSTRACT
For recent years, Taiwan has stepped into an aging society. Life insurance and retirement planning which have quite a lot to do with insurance industry are questions of interest. The insurance industry focuses on close contact among clients, sales people and managers. That is a human-oriented industry, for which the experienced leaders inspire the sales people through continuous training and encouragement and lead them by vision. Therefore, leader’s leadership type is the critical factor for the success of the organization. This research explores the relationships among leader’s leadership style, subordinate’s personality characteristic, and job stress and turnover intention. We also identify the role of the variable of personality characteristic and job stress respectively.
We use convenient sampling method to collect data. In pretest, 50 copies of questionnaires are sent to employees of M insurance company, for which 46 valid ones are returned, And then, a total of 220 copies of questionnaires are sent out, of which 176 returned questionnaires are valid. The effective response rate is at 80%.
We adopt SPSS to do data analysis and draw conclusions as follows:(1) Leadership style has significant influence on job stress; (2) Job stress has positive relationship with turnover intention; (3) Leadership style has negative influence of turnover intention; (4) Personality characteristic has no moderating effect on the relationship between leadership style and job stress; (5) Personality