The Impact of Wow Philippines and Its Contribution in the Philippines as Perceived by Foreign and Local Travellers
THE IMPACT OF WOW PHILIPPINES AND ITS CONTRIBUTION IN THE PHILIPPINES AS PERCEIVED BY
LOCAL AND FOREIGN TRAVELERS
A Dissertation Proposal submitted to the Faculty of the Graduate School of the Colegio San Agustin Binan, Laguna
In the Fulfilment of the Requirements For the Degree of Bachelor of Science in Tourism
MATSUKO P. MATSUMOTO March 2012 Chapter 1
INTRODUCTION
1.1 Background of the Study
Tourism slogan is one of the important things that can help to promote the tourism industry that could attract more tourists in the country. Such a strong packaging phrase would make the country more attractive for tourists and investors to come and invest in the country then it will be the country’s brand and trademark. The uses and advantages of a tourism slogan help to developed a tourism product which is the tourist destination and its tourist attraction that can be visited by the tourists and they would keep coming back to see how beautiful the country was that they would even tell it to their friends and relative. One of its advantage is it should be in English language that everyone could understand it. It is also can be classified into positioning slogan and marketing that used to express tourism image. And it advertised the product of a country which is the tourist attractions. The catchy phrases that serve as advertising slogans are considered to be one of the most effective ways of drawing attention to a product from potential customers.
A successful slogan makes its target audience feel good, or builds desire for a specific product or service. Advertising slogans also can become familiar to an audience over time, an art known as branding, if Philippines were treated as brand. For instance, Malaysia sells its diversity so it markets itself as “Truly Asia”. They should have done a detailed consumer research. If the slogan is not in English, it is worthless if they are targeting foreign
LOCAL AND FOREIGN TRAVELERS
A Dissertation Proposal submitted to the Faculty of the Graduate School of the Colegio San Agustin Binan, Laguna
In the Fulfilment of the Requirements For the Degree of Bachelor of Science in Tourism
MATSUKO P. MATSUMOTO March 2012 Chapter 1
INTRODUCTION
1.1 Background of the Study
Tourism slogan is one of the important things that can help to promote the tourism industry that could attract more tourists in the country. Such a strong packaging phrase would make the country more attractive for tourists and investors to come and invest in the country then it will be the country’s brand and trademark. The uses and advantages of a tourism slogan help to developed a tourism product which is the tourist destination and its tourist attraction that can be visited by the tourists and they would keep coming back to see how beautiful the country was that they would even tell it to their friends and relative. One of its advantage is it should be in English language that everyone could understand it. It is also can be classified into positioning slogan and marketing that used to express tourism image. And it advertised the product of a country which is the tourist attractions. The catchy phrases that serve as advertising slogans are considered to be one of the most effective ways of drawing attention to a product from potential customers.
A successful slogan makes its target audience feel good, or builds desire for a specific product or service. Advertising slogans also can become familiar to an audience over time, an art known as branding, if Philippines were treated as brand. For instance, Malaysia sells its diversity so it markets itself as “Truly Asia”. They should have done a detailed consumer research. If the slogan is not in English, it is worthless if they are targeting foreign