Introduction
In the recent decades, we have been witness of a big technological revolution. It has caused a deeply and truly transformation in the way of perceiving the wolrd. The arrival of new information and communication systems has opened a whole range of possibilities for individuals, companies, institutions and government: new ways of doing business, more and better informed citizens, new relations between individuals, new education system that involving new teaching methodologies, marketing campaigns more focus on the real needs of consumers, extensive news coverage, thanks to new technology reaches all corners of the world.
We have to recognize that all these significant changes caused by new technology, undoubtedly contribute to the progress, modernization and development of peoples. However, as Marshall McLuhan argued, ¨the dominant médium in a given time relatively shaped the way we perceived and understood the world around¨ For This reason, we cannot understand a given technological experience without studying its social setting.
Moreover, with the new technological uses and the changes caused, appear new ethical and moral issues that must be treated in order to defend human values and preserve the basic ethical and moral principles on which society establishes and sustains.
The goal of this paper is twofold. First to be aware the impact that the social networks are causing in society and their deeply consequences. Secondly, to understand the need to establish a ethical and moral framework that regulate and control its use and allow to have behavior patterns to ensure the responsible exercise of the people.
The social network´s impact
Within a decade the so-called Web 2.0 has been installed in the modern society’s life, dominating all areas and changing behavior patterns. With social networks has created a cultural phenomenon of a scope unimaginable a few years ago. Not
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